Quiznos At The Fort, First In The Philippines!

     Quiznos, the US-based pioneer of the toasted sandwich and casual restaurant franchise has opened its doors to the Philippine market in its first store at Parkade One, Bonifacio High Street. The venture is managed under Quizee Foods Inc., a subsidiary of the ACA Group formed specifically to bring the one of the largest fast-food brands in the world to the Philippines. 

Dr. Amable Aquiluz

“Quiznos chose ACA Group because of its long-standing experience in food service, its strong appreciation of American brands, and its unique insight into marketing and shaping American food to the Filipino palate,” said Lee Vala, international chief development officer for Quiznos. “The partnership underlines Quiznos’ commitment to expanding and strengthening our brand equity, and making our mark in the Philippine market. We are confident that ACA Group will be able to communicate the unique offerings of Quiznos to Filipinos.”

Quiznos The Fort, Taguig

The ACA Group has a long-standing track record of introducing American brands to the Philippines, most notably Johnny Rockets, the all-American dining chain. The group has more than 20 years of experience in franchising and developing business investment networks. Quiznos is open for franchising through the ACA Group, especially with the expected success of the flagship restaurant. To date, several franchises have already been set up, and more restaurants are expected to open in Metro Manila and nearby cities such as Laguna. The group is projecting that total of 250 stores will be up across the country in the next five years, with an estimated PHP7.5 billion in revenues. The total investment for the undertaking is around PHP2.5 billion.

Aside from its unique toasted recipes, Quiznos will be adapting menu items to suit the Filipino taste. Senior Vice President for Culinary Innovation, Chef Zach Calkins arrived in the Philippines early this to train the first batch of kitchen staff, familiarize himself with Filipino cuisine, and subsequently developed a localized menu to fit the Filipino Palate.

“We are honored to have been chosen by Quiznos as their partner in launching the first store in the Philippines, and in expanding their presence through our network of businesses and franchisers. We are confident that Quiznos will be a hit with the local market – our affinity for American brands and lifestyle, and the distinct Quiznos menu will be a staple of Filipino consumers looking for great food and value for money,” said Dr. Amable Aquiluz, CEO of the ACA Group.

Denver-based Quiznos is a national and international chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using premium ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. It is managed in the Philippines by Quizee Foods Philippines, a wholly owned subsidiary of the ACA Franchising Group.

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