Participants of the 14th Philippine Travel Exchange (PHITEX) are in for a very insightful season as travel experts and business leaders grace and share the latest studies and trends, as well as business, sales and marketing strategies in the travel and tourism industry. Organized by the Tourism Promotions Board (TPB), PHITEX 2015 will be held on 01-03 September, 2015 at the Manila Marriott Hotel.
Opening the PHITEX is MICECON, the country’s largest assembly of local stakeholders in Meetings, Incentive Travel, Conventions, and Exhibitions/Events (MICE) industry. Meanwhile, the first of the conference’s plenary sessions to give a 360° view of today’s trends in travel and tourism is Chris Fair, President of Resonance Consultancy.
For an industry that’s as fast-moving and competitive as the global travel and tourism, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers – the millenials. Peter Jordan, founder of Gen C Traveler and Senior Tourism Analyst with Toposophy will discuss recent consumer trends among the millennial generation that will affect the travel industry of tomorrow, and how all tourism players across the Philippines can start to orientate their products towards this exciting, powerful group of young consumers.
The Department of Tourism (DOT) June 2015 Report provides that an estimated visitor receipts of PhP 17.14 billion was recorded and visitor arrivals reached 390,486 visitors. This reflects an increase of 4.89 percent compared to last year’s arrivals on the same period.
Visit here:
http://micecon.ph/
http://www.phitex.ph/
https://tpb.gov.ph/