Manila (June 2, 2015) – “Guuud”,
a Singapore-based startup unveils its app for the very first time today – not
in Singapore but at A Space Manila, a co-working facility in the Philippines. The
startup is part of a delegation participating in a media and customer event
hosted by The Co-Foundry, a Singaporean venture accelerator. Till now, founders
of Guuud were adament about keeping the tracking and comparison app under wraps,
choosing the Philippines as the first country to launch it.
“With a huge base of highly
sophisticated and demanding consumers, we always believed that the Philippines will
make a great launching pad for Guuud. The team knows that if we are able to
satisfy a market of users who are keen to experiment with technology, we will
be able to create a compelling and robust app. It is a no-brainer for Guuud
to choose the Philippines to test our app before expanding overseas to other
markets”, attests Pengfei Xing, founder of Guuud.
Indeed, with
the median age in the Philippines at 24 and an emerging population of savvy
consumers who are already familiar with e-commerce and price comparison
websites, Filipinos fall squarely into Guuud’s target audience.
Guuud is a
web and mobile platform that will enable real-time, continuous monitoring of an
array of interest areas from new product launches to upcoming events and celebrity
gossip. The version launched today however, will first focus on letting its
users track the price changes of items in popular e-commerce stores in the
Philippines, for instance Kimstore, Zalora and OLX . Yet, this is no mere feat,
with Guuud already supporting 16 major e-commerce sites frequented by Filipinos.
It also has an aggressive target to increase its coverage to 1000 sites by early
2016; and will allows users to vote for websites they want to track.
Step 1 Step 2 Step 3
Select
items for price tracking Set the desired price point Receive
an alert when item
reaches desired price point
A 25 year
old marketing executive from Manila who participated in the user trial shares
her experience,
“I love
searching for good deals online, so I found Guuud helpful since I don’t have to
check multiple sites whenever I am free to see if the items I want to buy are
on sale. I just need to wait for the alerts, and everything is accessible on a
single platform. Guuud has definitely made me a more effective shopper!”
Accurate
tracking and alerts are achieved using Guuud’s proprietary infrastructure
comprising of a massive automatic crawling engine, categorization and tagging,
as well as image recogition algorithms.
The large amounts
of data collected can serve as market intelligence to online merchants. Through
an aggregation of consumers’ desired price points for instance, merchants are
able to determine optimum retail prices for their products. This knowledge in
turn, helps merchants to engage in more accurate sales forecasting, execute
more effective price-driven promotions and even plan future product offerings.
According to a Nielsen study, 60 percent of Filipino respondents shared that
they would less likely try a new product during challenging economic times. It
is no doubt that Guuud plays a critical role in removing this barrier and bridging
price-sensitive consumers with their preferred merchants to facilitate the
sale.
Guuud
Guuud is a web and mobile platform that aims to be the
individual’s personalized tracker, helping to reduce effort needed in
information retrieval on interest areas. Its secondary mission is to bridge
consumers and merchants, and optimizing the communication and interaction
between both entities. With Guuud - stop searching, start tracking.
