Program: The Fog Catcher and Water Harvesting Program
Importance: CSR, Food Security and Climate Resilient Farming Communities
Interest: Technology Innovation, Philanthropy, Environment and Social Impact, Sustainable Farming, Carbon Offsetting Relevance: People Culture Value Formation and Legacy type CSR
initiative.
Global Issues: Carbon Neutrality, Policy Seeking Agenda on Carbon Neutrality
Speakers: 1. Kevin Martin dela Cruz, Chief. Sustainability Officer
2. Edward Haight, Chief Advisor
3. Alexander Miguel Mercado, Project Head
Boilerplate: FarmConnect Philippines is a bootstrap stage Agtech Startup providing an AI driven platform for the Crop Agriculture Value Chain driving Sustainable Decarbonization Data.
Click to contact: Diego Jose Ramos
Haights Farm, Paoay, Atok, Benguet—- stands at an elevation of 7,400 feet above sea
level. This farmland plateau, situated near the Halsema National Highway—known as
the most dangerous highway in the Philippines—is renowned as a modern highland farming technique hub. It serves as the epicenter of the "salad cradle" of the Philippinesand the birthplace of generations of farmers, direct descendants of Franklin Guy Haight,the Father of Philippine Highland Vegetables. Haights Farm, also known as Sakura Park,
The ongoing El Niño phenomenon has caused losses exceeding 1 billion Pesos in the
local crop agriculture industry. Meanwhile, the increase in vegetable imports from
ASEAN countries, including China, threatens the future of Filipino farmers.
Edward Haight, President of E. Haights Farm and Chief Advisor to an Agtech Startup,
expressed concern about the declining prospects for local farmers and farmworkers. He emphasized the urgent need for policies and laws that prioritize the welfare of local
farmers over traders, noting that government assistance remains elusive due to the
complex access process for small farmers.
In response to these challenges, Farmers, Sustainability and Impact Entrepreneurs have
come together to devise immediate solutions to social and environmental issues at the
grassroots level. Miguel Mercado, the Project Lead of an Agtech Startup, is spearheading a campaign to involve private sector companies in strategic partnerships for the Fog Catcher and Water Harvesting Project.
This initiative stands out for its unique approach in engineering innovation with “LEGO-like” building process of Fog Catcher and user-centric construction feature within a five-hour team activity, while providing verifiable decarbonization data for carbon neutrality projects. This benefits the private sector by enhancing CSR initiatives, supporting ESG reporting, and fostering sustainable farming communities. According to Mercado, this is the first project of its kind in the Philippines, offering more than just hope for the Philippine Crop Agriculture Industry.
The project also serves as a community engagement platform, bringing together
business leaders and executives from various industries to support grassroots
solutions to pressing issues.
For more information on how to get involved in this project, just drop a quick message
___________________
Kevin Martin dela Cruz, Chief Sustainability Officer
“The agriculture value chain needs to be continuously monitored, improved and
supported given its vital importance to any citizen. Food security, livelihood
development, and environment preservation can all happen if skills and resources will
be invested in sustaining this from the ground up.
Attaining sustainability is not just measured through specific environment-related
metrics, but also through the changes in the behaviors and processes in response to
day-to-day challenges in the community. Given this, sustainability requires the close
involvement and ownership of the people and related agencies to make it happen
through knowledge exchange and strategic cooperation
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