"LaLiga is more exciting than ever, anything can happen

 Ronaldo Nazario: "LaLiga is more exciting than ever, anything can happen. It's undoubtedly the best league in the world."Real Valladolid’s president was the guest of honour at SPIA Asia 2019, a sports industry conference held in Manila, the Philippines, on December 2 and 3
Manila, 3  December  2019 –  Ronaldo Nazario, president of Real Valladolid,  was  the mostac claimed figure present at SPIA Asia, an international congress held on 2 and 3 December in Manila  and which brought  together hundreds  of representatives and speakers from the South Asian sports industry and other countries. Ivan Codina, Director of LaLiga for Southeast Asia, Japan, Korea and Australia,

Almudena Gomez, LaLiga Delegate for the Philippines, as well as representatives from Valencia CF, RCD Mallorca  and Real  Valladolid were also present at the event. It is the fifth edition ofthis   international   sports   industry   conference,   in   which   representatives   of   leagues   and federations,   renowned   brands,  associations   and   athletes  exchange  knowledge   and experiences on sports  marketing, international strategy, inclusion and innovation in sport,and other matters besides.
During the press conference organized by LaLiga, Ronaldo  was enthusiastic about being invited to the congress and for being in the Philippines: "We are changing many things in our club, and one of them is our international reach. We are starting to work internationally; we want to be well-known and have people fall in love with our brand."

He was asked about his reason to remain connected to LaLiga and specifically to Real Valladolid: "I have history with LaLiga, I spent seven years playing in the competition. Valladolid  is  a very special  LaLiga club,   with  history   and  a   lot   of  potential.   It's  a  big   challenge,   and   I'm  delighted   with  thedecision   I   took.   We  will   fight  hard   to   stay   in   LaLiga  Santander." 

Regarding   LaLiga's competitiveness, the Brazilian noted that the competition  is more closely-fought  than ever, saying "last  season was tough,   I  suffered, we   suffer, but   we  succeeded, but  I hope  this season we enjoy ourselves more and suffer less because  LaLiga is more competitive than ever, the clubs are very evenly-balanced, so it's not going to be easy. And yes, it's the best league in the world," he concluded.

"We have been working in Asia for two years and we are more than satisfied,” commented Ivan   Codina,   director   of   LaLiga   in   Southeast   Asia  regarding   the   strategy   of   the competition in the  continent. “We carry this out through the three offices we have on the continent and a dozen international delegates.

In these different territories we always workwith   the   leagues   and   the   local   federations,   we   collaborate."   LaLiga’s   representative participated in a presentation on the impact and strategy of football leagues in Asia.

Representatives   of   the  LaLiga  Santander  teams  also   participated  in   a  panel   on   the international strategies of clubs in Asia last Monday. "Asia is a strategic continent for us, infact we achieved an audience of 18 million viewers last season and we already have 1.4million  followers   in   Asia   on   our   social  networks,"  Josep  Borrell,   commercial  strategycoordinator of Valencia CF, told attendees.

As for Albert Salas, director of RCD Mallorca, henoted in his presentation that "with Kubo joining the club we have opened up even more to

The international market and especially to the Asian market." The feat achieved by the club,climbing from Segunda B to LaLiga Santander, was also highlighted. He also explained theclub's close relationship with the NBA, as well as the achievement of having secured twoconsecutive promotions. As   for   David   Espinar,   director   of   the  Cabinet   of   the   Presidency   of  Real   Valladolid,  he explained to the attendees how the club had changed since the arrival of its new president, Ronaldo Nazario. "He is not only a shareholder and the president; he is a globally recognizedfigure who acts as our club's ambassador.

We want to continue to open up to the world, getpeople to know our brand, but we are not looking for business partners per se, we want tomake friends who fall in love with us," explained the representative of the Castille y Leon-based club. He told attendees about the club's positive experience last season in the  USA and Canada and reiterated its interest in continuing to work internationally.

Once   again,  LaLiga's   great   commitment to social responsibility  projects   was   highlighted. Almudena Gomez, Delegate of LaLiga in  the Philippines,  participated in a presentation  on inclusion   and   new   strategies  in   sponsorships   and   establishing   projects   in   which   she explained the LaLiga Genuine Santander project, the official competition organized by LaLiga for people with disabilities and in which 36 of its clubs participate. This prestigious international gathering, SPIA Asia 2019, which takes place at the GrandHyatt hotel in Manila, is part of the activities organised for the 30th edition of the South EastAsian Games.

As for LaLiga's presence in Asia, it currently has three offices on the mainland (Singapore,China and India), as well as 12 delegates working permanently in the Philippines, Vietnam,Malaysia, Japan, South Korea, Hong Kong, Indonesia and Australia, among other territories.In addition to agreements with local sponsors and specific social networks in several Asiancountries, LaLiga has also signed various agreements with local leagues and federations.

Contact us for more information LaLiga Communications Department prensa@laliga.es/ TLF 91 205 50 10TLF +34 616 035 335
 LaLiga.es/
@LaLigaon Twitter
/LaLiga onFacebook
LaLigaon Instagram