In efforts to stabilize market price of rice while ensuring higher income for farmers, the Department of Trade and Industry (DTI) and the Department of Agriculture (DA) is collaborating with industry partners to introduce a new business model that will allow farmers to sell directly to retailers. In the discussed proposal, farmers will be linked with participating millers who will offer a fix milling rate to farmers. This concept aims to allow farmers to distribute rice to retailers, increase their profits, reduce traders in between, and ensure low rice prices for consumers. Currently, there are three (3) millers from Luzon that committed to participate in the program. In the photo (L to R): DTI Undersecretary Ruth Castelo, Secretary Ramon Lopez, Pure Rice Milling and Processing Corp. President Jojo Soliman, DA Secretary William Dar, and Undersecretary Rodolfo Vicerra.
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