BEKO, one of the largest home appliance brands in Europe , is finally in the Philippines. Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center Stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.
The story of BEKO goes all the way back in 1950s, the time when the industrialization had just started to develop in Turkey. Vehbi Koç the founder of the Koç Holding, was in search of a product that would provide foreign currency to Turkey. Considering the conditions of Turkey in those years, he partnered with a factory named Bejerano to make an investment in a sauce and canning factory by making use of Bejerano's experience in this sector. As a result of this partnership, BEKO(which stands for the first two letters of Bejerano and Koç) was founded in 1954. However, the company could not begin operating because of the situation in Turkey.
In those years, a new opportunity emerged: establishing dealership and sales of consumer durables. The name of the canning factory was changed to BEKO Ticaret A.S. and with this enterprise, Vehbi Koç initiated the first dealership system in Turkey and started to deliver Arçelik products to customers’ houses.
In 1977, BEKO Ticaret assigned the distribution rights of Arçelik to Atilim. Since 1983, BEKO has been operating in Turkey's white goods sector with its deep knowledge and experience.
In the 1990s, BEKO was designated as an export brand through the overseas activities of Koç Group.
By the year 2000, as a result of the restructuring process of the Koç Holding Durable Goods Group, BEKO dissociated from BEKO Ticaret A.S. and started to operate under the umbrella of Arçelik A.S by uniting with the Arçelik brand.Being the first Turkish white good brand offered for sale in abroad markets, BEKO has always embraced the goal of being a global brand.
BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success in abroad. Today, BEKO branded products are sold every two seconds in the World.
The Arçelik Group, now one of the key players in the home appliance industry in Europe, Middle East, and Africa, and one of the largest companies in its sector in Europe, has approximately 25,000 employees worldwide and 14 production facilities throughout the world including Turkey, Romania, Russia, China and South Africa. The Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.
With nearly 60 years of experience in the industry, the Arçelik Group consistently contributes to achieving sustainability by pioneering social and environmental activities in the countries where it operates, in addition to creating economic value through employment, growth and added value.
BEKO: The Choice of the Smart Generation
The consumers' way of living has evolved throughout the years. While consuming, this “smart generation”also want to save. They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.
BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products. By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life
With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges. BEKOalso respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.
BEKO and FCB Barcelona
In 2015, BEKO launched its brand new advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign, which celebrates team spirit., featuresFC Barcelona’sbest known football players including LionelMessi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniestaworking together, both on the pitch and at home,showing how they inspireand support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.
“This campaign brings together two renowned brands: BEKO and FC Barcelona. We are immensely proud of our four year Premium Partnership and are confidentthat this new campaign will strengthen our brand globally. Watching world-class footballers perform on the pitch can remind us all that team spirit can drive amazing results,” says Hakan Bulgurlu, CEO of the Arçelik Group.
Part of this partnership is the global consumer raffle promotion entitled “Witness the Victory!” Experience Camp Nou and Enjoy Barcelona for Free. Here in the Philippines,
the promo ran from November 15, 2016 until January 31, 2016 and was open to all buyers of BEKO products. Two lucky (2) winners will each get a trip for 2 to Barcelona, Spain to watch the Live Barcelona-Getafe Match in March 2016. The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) Getafe Match Box Tickets. Winners were drawn on February 9, 2016 at Milky Way Cafe in Makati.
For detaiils and other infos::
DYEUN ZAPANTA JB BOLANOS
Sales & Marketing Head Partner
BEKO Philippines MariBond Marketing Solutions
Email: dyeun.zapanta@bhagis.com Email: anthony.jb.bolanos@gmail.com
Mobile No.: 63 917 596 9567 Mobile No: 63 917 8815252
Office No.: 63 2 894 2028 loc. 234
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