Following a successful first season, Fitness First, one the largest fitness brands in the world, has once again partnered with Imagine Group, an international TV production powerhouse, to create Fit for Fashion Season 2. The second season welcomes yet another key sponsor, ZALORA, Asia’s online fashion destination, who play an integral role in making Season 2 even more captivating and entertaining for viewers.
According to Riaz Mehta, President & Founder of Imagine Group, “The first season of Fit for Fashion was a tremendous success leading to interest in the show from broadcasters in markets ranging from Scandinavia through to China. With the upcoming season, we have taken the show to new heights with dramatic physical challenges and fashion transformations that make our contestants look like Hollywood stars. And most importantly our contestants have achieved amazing six pack bodies in a few short weeks with the help of our expert fitness trainers. Our audiences will not want to miss a moment of this journey!"
In its first season, F4F was enjoyed by millions of audiences across the South East Asia region and ranked in the top five FOX programmes in the fourth quarter (October to December) of 2014. The show also accumulated a strong online presence with 500,000 Facebook fans.
Simon Flint, CEO of Fitness First Asia disclosed, “Season 1 was very influential - it was great to see how it helped many people realize the importance of fitness in transforming their lives. The show gives us a great platform to share knowledge about how to get the best out of our bodies and get to where we want to be in life. In Season 2, we want to build on this and help viewers (not just the contestants) to learn even more from the show, whilst being fantastically entertained. We are building in interactive elements into the show including innovative tools such as CustomFit 3.01 and a carefully designed 10-Week Get Fit Programme2. These two ‘bonus’ features will enhance the overall experience for Fit for Fashion fans as they will get a taste of the show’s contestants training, and hopefully start their own transformations wherever they are.”
While Fitness First have been working hard to spice up the fitness side of the show, new sponsor ZALORA has been making their own contribution to ‘up the fashion game’ for Season 2. “We are excited to be partnering with Fitness First and Imagine Group on the show,” said Tito Costa, Managing Director, ZALORA Group. “We are also proud to support Asian producers who generate quality local content for the region, especially on a show that is aligned with our brand values.”
Throughout the course of the show, contestants will be facing a number of fashion challenges. The contestants will certainly be expected to flaunt their newly transformed bodies and self-confidence, and ZALORA has ensured that they will be showing off the new them in the trendiest high street fashion labels available on ZALORA.com.
Fit for Fashion is the first-ever reality TV shows that brings together the world fitness and fashion. The 10-episode series follows the empowering and inspiring quest of 14 individuals seeking to transform their lives.
For more information on the show, please visit http://fitforfashion.tv/.
1CustomFit 3.0 is a unique digital training system designed by Fitness First’s very own fitness experts. CustomFit allows users to create personalised and evolving workouts, set goals, access a library of exercises and video demonstrations (from beginner to advanced), and to track progress...from their mobile phone anytime, anywhere. Available for download from the Apple App Store and Google Play Store starting 10 January 2016.
2The ’10-Week Get Fit Programme’ will be available on Fitness First’s CustomFit 3.0 App. It was created by Fitness First with input from Mitch Chilson, trainer and judge on Fit for Fashion, and a panel of experts recruited by Fitness First. It has been designed to take users on a fitness and nutrition journey that provides them with a taste of what the Fit for Fashion Season 2 contestants will experience over the course of the 10 episode season.
About Fit for Fashion
Fit for Fashion is the first ever reality TV show that brings fashion and fitness together, brought to you by Fitness First and Imagine Group. Now back with ZALORA co-sponsoring Season 2, 14 ordinary men and women from Asia and around the world will come together to work with internationally acclaimed fashion personalities Louise Roe (Host) and Todd Anthony Tyler (Fashion Photographer) and be put through their paces by international fitness trainers Christine Bullock and Mitch Chilson. Over the course of 10 episodes, the show will challenge contestants to push themselves to the limits of what they are physically and mentally capable of – to reach new heights to look and feel great. Each week, contestants will be put through gruelling challenges and one contestant will be eliminated every week until only one winner is left.
About Imagine Group
Imagine Group (“Imagine”) is a leading international TV Production company headquartered in Singapore. Amongst its hit TV productions are The Contender Asia, The Biggest Loser Asia, The Challenger and The Apartment. Imagine’s shows have achieved success not just in Asia but also the USA, Australia, UK and Europe with distribution to over 40 countries worldwide and have received multiple accolades from industry and media, including an international Emmy Award nomination in 2012.
Currently the ONLY production company in Asia that produces large scale ORIGINAL reality TV shows to an American production standard that are sold and formatted worldwide, Imagine has shows in production and development across a variety of genres including Music, Sport, Fashion, Lifestyle, Design, Magic and kids’ content.
For more information, please visit www.imaginegroup.tv.
About Fitness First Asia
Fitness First is one of the largest fitness brands in the world and the largest in Southeast Asia. In Asia alone, as at May 2015, there are 90 Fitness First clubs across Hong Kong, Indonesia, Malaysia, Philippines, Thailand and Singapore, with a combined membership size of more than 215,000.
As part of its ambitious five-year expansion programme, Fitness First Asia is currently investing more than US$100m to grow its Asian footprint by 60%, open up to 50 new clubs across the region by 2018 and increase memberships to more than 350,000. Gym members will benefit from a US$42m upgrade of existing clubs, featuring the latest fitness innovations, new workouts and enhanced staff expertise.
Fitness First’s unrivalled network in the region, new technology, world class clubs and outstanding customer service, means the business is well positioned to expand its leadership position in the fast growing Asian fitness market.
For more information, please visit www.fitnessfirst.com.
About Star World
Star World is Asia’s finest leading female entertainment channel focused on delivering the best entertainment solution to trend-setters and story-seekers of Asia. The channel offers exclusive access to dramas, comedies, reality shows and special live events from the U.S and around the world and features the hottest content from original productions. Star World’s edgy style and urban chic look aims at attracting affluent, young female viewers who aspire to lead smart and sophisticated lifestyles.
Star World is available in nearly 12 million homes, reaching 17 countries and territories across Asia and the Middle East.
For more information, please visit http://www.starworldasia.tv/.
About CustomFit 3.0
The cutting edge CustomFit 3.0 App has been designed by Fitness First to help users to develop their intrinsic motivation to get fit. It features over 750 exercises (with video content) and a Fitness LogicTM system, which will get to know users preferences, delivering a set of inspiring personalised workouts to their phones. Users will be able to track, analyse and share their progress, while comparing their Personal Bests (PB’s) with other likeminded people via leaderboards – anytime, anywhere. The experience is designed to support beginners – educating them so that they quickly feel like experts - and in the process motivating them to build a lifelong fitness habit.
The CustomFit 3.0 App will be available free-of-charge from 10 January 2016 through both the Apple and Google stores and it will be able to collect data (steps, weight, height, etc.) from any devices that push data to Apple Health and Google Health. Fitness First members will benefit from a ‘PT Connect’ functionality which will allow Fitness First’s personal trainers to monitor members’ progress and create bespoke CustomFit workouts for them – allowing them to continue working towards their preferred training outcomes – even while away from the gym. This FREE app is the perfect training partner to help Fitness First members get more from their workouts.
At launch, the App will include a premium ‘10-Week Programmme’ which has been designed to tie into the second season of Fit for Fashion and is available to all users.
About the ’10-Week Get Fit Programme’
The ’10-Week Get Fit Programme’ will be available on Fitness First’s CustomFit 3.0 App. It was created by Fitness First with input from Mitch Chilson, trainer and judge on Fit for Fashion, and a panel of experts recruited by Fitness First. It has been designed to take users on their own fitness and nutrition journey that provides them with the tools to create their own transformation as the contestants will have experienced over the course of the 10 episode season.
The ‘10-Week Get Fit Programme’, featuring step-by-step guides and videos, starts with gentle workouts to build up users’ strength and endurance, before progressing to more intense workouts that will really shape and define the body. It also incorporates a nutrition programme with themes including ‘Quick wins’, ‘Learning to make the right choices’ and ‘Your new way of eating’. The 10-Week Get Fit Programme will be released week by week, following the journey of the contestants on the show. So, for example, if a user downloads the app on week 3 of the show, they will be able to access week 1 to week 3 of the exercise programme. This premium content will be free to all users who download the CustomFit 3.0 App while Fit for Fashion Season 2 remains on-air on StarWorld.
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