CITEM’s Manila FAME 2024 showcases Filipino artisan excellence, reinforces PH position in global export landscape

Pasay City, Philippines—The Manila FAME 2024, the Philippines’ premier trade show for export-ready home, fashion, and lifestyle (HFL) industries, concluded a successful run that showcased the strength and innovation of Filipino design.

Held at World Trade Center Metro Manila from October 17 to 19, the event welcomed over 10,000 visitors, including local and international buyers, retailers, wholesalers, industry influencers, media organizations, and hotel and related services providers.

Organized by the Center for International Trade Expositions and Missions (CITEM), the Manila FAME significantly contribute to the country’s export industry growth and development. Beyond its economic contributions, the fair seeks to position Filipino talent and skills within the global export value chain.

This year, under the theme “Reimagination,” around 350 micro, small, and medium enterprises (MSMEs) came together to present their artistic creations, reinforcing the country’s position in the global export landscape. 

President Ferdinand “Bongbong” R. Marcos, Jr. visited the vibrant exhibitions on the second day of the fair. He noted the contribution of the design industry to the country’s economy.

“There is a very quantifiable aspect to the design industry. It contributes 7.1% of our gross domestic product. When you translate it into pesos, that's trillions,” said the President.

Recognizing the importance of sustained creativity, the President pledged the government’s full support. “We will do everything that we can so that the world will know better how good Filipinos are.”

Sharing the administration's aspiration for a robust creative sector, Department of Trade and Industry (DTI) Secretary Cristina A. Roque said, “President Ferdinand R. Marcos Jr.’s vision for a thriving creative industry and empowered MSMEs is at the heart of our efforts. We at the DTI-Bagong Pilipinas are committed to supporting Filipino entrepreneurs and fostering economic growth, positioning the Philippines as a global creative powerhouse.”

The President commended the DTI for its role in empowering these businesses in the local and global markets.

Recognizing Philippine design excellence

As a key highlight of the Manila FAME, the 2024 KATHA Awards recognized participating MSMEs for their outstanding design and innovative products. First Lady Louise Araneta-Marcos graced the event and personally awarded the winners, reaffirming the Marcos administration's commitment to supporting local talent.

Third from top left: CITEM Executive Director Leah Pulido-Ocampo standing beside First Lady Louise Araneta-Marcos, DTI Secretary Cristina Aldeguer-Roque, and DOT Secretary Christina Garcia Frasco with the KATHA Awards winners

Six exhibitors received a KATHA trophy and a PHP 500,000 cash price in the following categories:

Best Product Design in Furniture: Zulu Bench by Finali;

Lamps & Lighting: Fauna by Azcor Lighting Systems;

Home Décor & Houseware: Achite Chess Board Set by Bon Ace;

Fashion: PISA Handbag by Bon Ace;

Holiday Décor & Gifts: Nutcracker Ornaments by P&B Valises et Compagnie; and

Eco-Design Award: PAEA Table Runner by Buttons ‘N Things.

 

In addition to the major awards, two exhibitors were honored with special citations, P&B Valises et Compagnie was awarded Best Booth Display, while Zarate Manila was given the Best Sustainable Booth Design. Each of these awards included a trophy and a PHP 250,000.00 cash prize.

The KATHA Awards serve as a tangible validation of the exceptional craftsmanship and ingenuity of Filipino exporters. The support from the Office of the President amplifies the significance of these awards.

DTI Secretary Roque, Department of Tourism Secretary Christina Garcia Frasco, and CITEM Executive Director Leah Pulido-Ocampo joined First Lady Araneta-Marcos during the presentation of awards.

Empowering Filipino brands

Another highlight of the three-day show was the launch of “Taglay Pinoy,” a new content creation program under fameplus.com designed to boost the global reach of Filipino MSMEs in the HFL sectors.

This initiative was made possible through the support of: 4th District of Pangasinan Cong. Christopher "Toff" de Venecia; 2nd District of Cavite Cong. Lani Mercado-Revilla; the Congressional Districts of, Ilocos Norte, Pangasinan, Leyte, and Cavite; and the DTI Competitiveness and Innovation Group and Regional Operations Group.

Cong. Lani Mercado-Revilla, DTI-ROG Usec. Blesila A. Lantayona, DTI-CIG Asec. Leonila T. Baluyut, and CITEM Executive Director Leah Pulido-Ocampo during the Taglay Pinoy digital platform launch

Assistant Secretary Leonila T. Baluyut emphasized the impact of the Philippine creative industries, which contributed PHP 1.72 trillion to the GDP in 2023 and employed over 17.26 million Filipinos.

"These figures highlight creativity's vital role in our economy, driving innovation and fostering economic resilience," said Assistant Secretary Baluyut.

Manila FAME partnered with the Philippine Exporters Confederation, Inc. and the Tourism Promotions Board Love the Philippines in its 2024 edition. The next Manila FAME will be from 16 to 18 October 2025. Visit fameplus.com for more information. 

DTI chairs ASEAN Working Group Meeting, secures key agreements in trade negotiation.

Pasay City, Philippines—Spearheaded by the Department of Trade and Industry (DTI), the Philippines successfully chaired the 9th Meeting of the ASEAN Trade in Goods Agreement (ATIGA) Upgrade Negotiation – Working Group on Standards, Technical Regulations, and Conformity Assessment Procedures (WG STRACAP) from October 15 to 16 in Manila and via online conferencing platform.

“Our nation’s active involvement in ATIGA negotiations clearly shows our support to the economic integration efforts of the Association of Southeast Asian Nations’ (ASEAN) to achieve the collective vision of a more unified and prosperous region,” DTI Secretary Cristina A. Roque said.

“By streamlining trade processes and enhancing regulatory alignment, we are empowering businesses with expanded market access, reduced barriers, and improved operational efficiency. This, in turn, will provide consumers across the region with greater access to higher-quality products," she added.

Chaired by DTI-Bureau of Philippine Standards (BPS) Director Neil P. Catajay, the WG-STRACAP convened representatives from ASEAN Member States (AMS), particularly Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Viet Nam. Assisted by the ASEAN Secretariat, the participants engaged in negotiations on key articles and emerging issues, while reviewing the progress made and providing strategic direction to the relevant working groups.

Discussions during the meeting centered on the draft of the ATIGA STRACAP Chapter, with particular emphasis on Article 9 on Conformity Assessment and Procedures and Article 4 on the Affirmation and Incorporation of the TBT Agreement. The group also addressed unresolved issues related to Article 14 on Transparency and Article 8 on Technical Regulations.

In the last round of negotiation, the AMS reached a positive agreement, with all the members reaffirming their commitment to strengthening economic cooperation and facilitating smooth trade relations within the ASEAN region.

Committee Chair and DTI-BPS Director Catajay also announced to the Trade Negotiations Committee (TNC) the favorable negotiation of the Chapter on Standards, Technical Regulations and Conformity Assessment Procedures. This achievement emphasizes ASEAN’s dedication to addressing regional and global challenges by providing stronger mechanisms for resolving STRACAP-related issues.

Moreover, DTI Assistant Secretary and Fair Trade Group Supervising Head Agaton Teodoro O. Uvero commended the DTI-BPS for their effective facilitation of the meeting. “Maintaining fair trade practices and aligning with international standards bolster the country’s cooperation within ASEAN as we work towards harmonizing regulatory regimes,” he stated.

This year, the ATIGA WG STRACAP has already held three meetings—in March, June, and September—to discuss issues related to STRACAP. The recent ATIGA WG STRACAP meeting was part of the 12th Meeting of the ATIGA Upgrade Negotiation Trade Negotiating Committee and Related Meetings, which took place from October 11 to 17 in Manila.

For more updates and information on standards, technical regulations, and conformity assessment procedures (STRACAP), visit the BPS website at www.bps.dti.gov.ph or email inquiries to bps@dti.gov.ph. 

The Countdown to COP29 is on!

Mark your calendars for 11 to 18 November – a week dedicated to climate action and resilience at the Resilience Hub! We’re thrilled to bring you impactful discussions, insights, and innovations as we approach COP.

Our programme seeks to tackle key challenges that still exist to achieve the mission of the Resilience Hub: to increase levels of awareness, investment and action on climate resilience.

Can't attend in person? Registration is now open!

Sign up to join our COP29 Livestream from anywhere

Climate Action Innovation

We are pleased to partner with Climate Action Innovation for the Sustainable Innovation Forum 2024 during COP29 in Baku from the 13th to 14th of November. The Sustainable Innovation Forum 2024 will bring together global leaders across all sectors including business, government, cities, finance, and civil society at the largest multi-stakeholder side event at COP29.

Register here

Global Resilience Partnership, Resilience Hub Managing Partner, is delighted to have complimentary passes for our network to attend. You can apply for a pass here.

Once these passes are sold out, use code GLOBALRESILIENCE25OFF for a 25% discount before it expires on 31st October. To explore partnering, speaking, or hosting your own event, contact Partnerships Lead, Harry Clarke directly at hclarke@climateaction.org

ICYMI: Resilience Hubs Recaps

Resilience Day at CWNYC

Missed out on the Resilience Hub at Climate Week NYC? We’ve got you covered! Check out our highlights video that capture the day's key moments and impactful discussions.

Regional Hubs Virtual Summit on YouTube

Our Virtual Summit brought together global constituencies for two days of learning webinars and workshops, cross-learning sessions, and policy dialogues to develop strategic solutions to regional resilience challenges and opportunities. Check out any sessions you missed!

PBBM, DTI champion sustainable logistics growth with inauguration of Maersk's PHP 4.8 billion distribution center

Calamba City, Laguna—On October 30, President Ferdinand R. Marcos Jr. and Department of Trade and Industry (DTI) Secretary Cristina A. Roque conveyed their enthusiasm at the grand opening of Maersk’s PHP 4.8 billion Optimus Distribution Center.

Strategically located in the CALABARZON region, the investment underscores the Philippines’ economic expansion and commitment to sustainable development. It is poised to boost competitiveness and drive economic growth by leveraging its prime location and optimized operations

“This distribution center aims to facilitate increased domestic consumption, which already accounts for 72.5% of our GDP. The decision to locate this facility in Calamba City is a strategic move to decongest Metro Manila and enhance the economic dynamism of the Calabarzon and Southern Luzon regions, which contribute around 20% to our national economy,” said President Marcos Jr.

Additionally, the Optimus Distribution Center serves as a model for other industry players in sustainable business practices, incorporating energy-efficient technologies and solar-powered components.

“I am delighted to learn that the Optimus Distribution Center is on track to become Maersk's first LEED Gold-certified facility, by December 2024. This commitment to sustainability resonates deeply with the DTI's advocacy for environmentally responsible business practices. It also sets a commendable example for other industry players to emulate,” DTI Secretary Roque expressed.

Spanning 10.5 hectares, Maersk’s newest facility will be one of the largest logistics centers in the Philippines. Its proximity to the Batangas port and comprehensive facility enable efficient distribution of goods. The center will accommodate 76,000 pallets and feature 75 docks for trucks of all sizes, streamlining both inbound and outbound logistics.

In terms of renewable resources and alternative energy systems, the Optimus Distribution Center is equipped with solar panels that will power up to 30% of the facility. It also employs rainwater harvesting for domestic use and boasts sewage treatment capability and bio indicator pond to ensure eco-friendly waste disposal.

In addition to reinforced logistics efficiency and sustainability, the project is expected to generate at least 2000 jobs, including opportunities for the small and medium-sized enterprise sector.

The DTI remains committed to reducing logistics costs and streamlining the movement of goods. In line with President Marcos Jr.’s vision of a Bagong Pilipinas, Maersk's investment represents a significant step toward streamlining operations and enhancing logistics efficiency, ultimately strengthening the Philippines’ competitiveness and stimulating economic growth.

Maersk is a Danish conglomerate primarily focused on container shipping, port operations, supply chain management, and warehousing. Operating in over 130 countries, the company manages a network of warehouses and distribution centers across the Philippines. It is committed to reducing its carbon footprint and adopting sustainable business practices in its Philippines operations. 

DTI nabs over PHP 350K worth of counterfeit circuit breakers in Manila and Pampanga

Luzon, Philippines—The Department of Trade and Industry (DTI) Task Force Kalasag has joined forces with Koten Enterprises to seize PHP 355,200 fake Koten circuit breakers. Conducted from 16 to 17 October 2024, operations targeted establishments in Manila and Pampanga suspected of selling counterfeit electrical products.

The enforcement action was triggered by a test-buy conducted by Koten Enterprises, which revealed concerns about the authenticity of circuit breakers being sold under their brand. A total of 879 pieces of counterfeit circuit breakers were recorded during the operations.

The seized products were found to be non-compliant with mandatory certification schemes of the Bureau of Philippine Standards (BPS). They lacked the necessary Philippine Standards and used unregistered Import Commodity Clearance markings, violating the provisions under Department Administrative Order No. 02, series of 2007.

The items were also found to have violated Article 50 of Republic Act No. 7394, also known as the Consumer Act of the Philippines, which prohibits deceptive sales acts or practices by sellers, retailers, or suppliers in connection to consumer transactions.

“This seizure of counterfeit Koten circuit breakers sends a powerful message: The DTI under Bagong Pilipinas will not falter against violators to protect consumers and fostering a fair marketplace. We will continue to safeguard the integrity of Filipino businesses, ensuring that Filipino consumers have access to safe and reliable products,” said DTI Secretary Cristina A. Roque.

Following the enforcement operations, the establishments were immediately issued a Notice of Violation (NOV). The businesses were given 48 hours from receipt of the NOV to submit a written explanation for their non-compliance. Formal charges may be filed against firms that fail to comply.

Citing this recent seizure, DTI Fair Trade Group (FTG) Supervising Head Assistant Secretary Teodoro Uvero emphasized the importance of BPS product certification schemes.

“The BPS mandatory certification is a clear way for businesses to demonstrate their commitment to quality and compliance. We strongly encourage all businesses to obtain BPS certification, not only to avoid legal penalties but also to build consumer trust and contribute to a safer marketplace,” Uvero added.

Since its implementation in April 2024, the Task Force Kalasag has seized a total of 120,164 units of non-compliant lighting and wiring devices, valued at a total of PHP 4.5 million.

The task force, carried out by the DTI-Fair Trade Enforcement Bureau (FTEB), has partnered with other law enforcement agencies and local government units to conduct joint operations in a bid to intensify its crackdown on non-compliant products.

“Together with our consumer protection partners, including the legitimate businesses, the DTI will be unrelenting in removing uncertified and unsafe products from the market to ensure fair and honest trade,” FTEB Director Fhillip Sawali added.

The DTI urges the public to report retailers, distributors, or manufacturers that sell uncertified and illegal items through DTI (1-384) or by emailing consumercare@dti.gov.ph. For any other consumer-related concerns or complaints, reach out to ReportToSec@dti.gov.ph. 

PBBM, Roque welcome Thai Firm SHERA’s PHP 2.9B Green, AI-driven Cement Manufacturing Facility in PH

 

Vientiane, Laos—President Ferdinand R. Marcos Jr. and Department of Trade and Industry (DTI) Secretary Cristina A. Roque expressed their enthusiasm for SHERA Public Company Limited’s upcoming PHP 2.9 billion investments in the Philippines. The company plans to build a green and artificial intelligence (AI)-driven fiber cement boards facility, which is expected to commence operations by the first quarter of 2025.

 

In photo: President Ferdinand R. Marcos Jr., House Speaker Ferdinand Martin Romualdez, Secretary of Trade and Industry Cristina A. Roque, and other key government officials presenting green lane certificate to SHERA Public Company Limited

 

The project was granted a green lane certificate during a meeting held on October 9, on the sidelines of the 44th and 45th Association of Southeast Asian Nations (ASEAN) Summits and Related Summits.

 

"This investment aligns perfectly with our strategic goals of becoming a global hub for manufacturing. By leveraging state-of-the-art technologies such as AI and Internet of Things (IoT), SHERA is setting a new standard for innovation in the Philippines, and the DTI is fully committed to supporting their success," said Secretary Roque.

 

The company's new plant—which is set to rise within the TECO Industrial Park in Mabalacat City, Pampanga—will introduce SHERA's cutting-edge fiber cement building materials to the Philippine market. These materials, known for their stability, strength, and weather resilience, are poised to revolutionize the country's construction and manufacturing sectors.

 

The new facility will also produce a variety of fiber cement products for residential and commercial construction. These products include roofing, siding, wall panels, and even door jambs.

 

SHERA is dedicated to sustainable practices and aims to minimize its environmental impact. The company plans to utilize local fibers such as abaca and tobacco stalks source silica sand from Mount Pinatubo. This commitment to local sourcing is projected to achieve 60% local content by value and 90% by weight. Furthermore, SHERA's fiber cement products are biodegradable, with damaged boards able to be repurposed as landfill covers.

 

The company’s decision to invest in the Philippines was based on several factors, including the country’s robust economic growth, expanding construction industry, and strategic location within Southeast Asia. It sees the Philippines as a potential export hub for reaching markets like Korea, Japan, Australia, and New Zealand.

 

This investment is particularly significant as the Philippines currently relies on imports for 100% of its fiber cement board requirements. By establishing a local facility, SHERA’s investment will reduce the country’s import dependence and generate 300 high-quality, environmentally sustainable jobs for the local workforce.

 

In photo: President Ferdinand R. Marcos Jr., House Speaker Ferdinand Martin Romualdez, Secretary of Trade and Industry Cristina A. Roque, and other key government officials during their meeting with SHERA Public Company Limited executive

 

Beyond job creation, President Marcos Jr. highlighted the need for training programs to educate end-users on applying these new product types. SHERA echoed this sentiment, emphasizing its commitment to building an ecosystem that supports the adoption of these innovative construction methods. 

 

This shared vision not only enhances workforce readiness, but also strengthens the broader economic partnership between the Philippines and SHERA.

 

“The partnership between the Philippines and SHERA Public Co. Ltd. is a testament to the country's attractiveness as an investment destination. With its strong economic fundamentals, commitment to sustainability, and openness to innovation, the Philippines is well on its way to become a global leader in the manufacturing sector,” said Secretary Roque.

 

SHERA is a leading manufacturer of fiber cement building materials. The company is headquartered in Thailand and has 3,000 companies in over 40 countries. It is committed to providing high-quality, innovative, and environmentally friendly products for residential, commercial, and industrial buildings. 

FAPAS UK raises bar for PH canned meat analysis DOST-ITDI passes intl proficiency test

The Department of Science and Technology-Industrial Technology and Development Institute (DOST-ITDI) was credited by  Food Analysis Performance Assessment Scheme (FAPAS) of the United Kingdom with a distinction in the global competency test for canned meat. 

The Chemistry Laboratory of the Standards and Testing Division of the DOST-ITDI received a Very Satisfactory Performance rating in the international proficiency testing (PT) on the analysis of nutritional components of canned meat (heat treated can).  DOST-ITDI joined 45 laboratories from different countries worldwide in the FAPAS PT scheme which ran from July 19 to August 30, 2024.

 

FAPAS, a world renowned accredited PT provider, supports the food and water testing industries since 1990. Its  Food Chemistry programme is accredited by UKAS (United Kingdom Accreditation Service) as set by the International Organization for Standardization (ISO)  and is certified as compliant to ISO/IEC 17043:2010 which specifies general requirements for the competence of PT providers.

 

DOST Secretary Renato U.  Solidum, Jr. in a comment said that, "Unknown to the ordinary Pinoy meat lovers, a Government of Canada report ranked the Philippines as the 18th largest global retail sales market for processed meat with sales of US$1.9 billion in 2021.  Shelf stable meat or canned meat had retail value sales of US$453 million also in 2021. This is a  good opportunity for local producers to partner with DOST-ITDI and upgrade their products with a globally recognized seal of approval."

  

DOST-ITDI Director Dr. Annabelle V.  Briones added that "As you know, the Philippines' canned meat market encompasses various products beyond ham.  It includes canned luncheon meat, corned beef, and vienna sausages. A public health scare of a global scale cemented this preference for canned meat."

Referring to the COVID 19 pandemic, she noted how certain issues dictated lifestyle alternatives including a heightened emphasis on food security and prolonged shelf life. "In fact, some food processing projects of ITDI focused on how to secure and sustain the raw materials for some of the industry's food manufacturing chain," said Dr. Briones. 

She explained that "This shift in consumption patterns prompted manufacturers to innovate and diversify their offerings, catering to evolving tastes and preferences. These changes now make canned meat testing vital as a health security measure."

Further, while sources say that fresh meat is preferred by many, canned meat offers convenience, long shelf life, and accessibility, making it popular for certain alternative lifestyles. 

Euan O’Sullivan, President and CEO of the LGC Standards, another PT provider, asserts that "Customer expectations that canned meat products are both authentic and free from original, fraudulent, or accidental contamination means that manufacturing processes should be  highly regulated."

As a result, official control laboratories like that at DOST-ITDI must not only be accredited to ISO/IEC 17025, the international standard for testing and calibration laboratories, it should as well participate in international proficiency testing, Sullivan concluded. 

With this current distinction received by DOST-ITDI, local gastronomes would be able to safely enjoy a cosmopolitan cuisine that incorporates fresh and canned meat in soups, meat pies, one dish meals, or casseroles. (AMGuevarra\\ ITDI S&T Media Service)