Thursday, November 25, 2021
Ghie Pangilinan a multi awarded, is AAP Woman of the Year!
Israel Tourism and DOT to Boost Two-way Tourism
Wednesday, November 24, 2021
Inclusive SDGs Resiliart Earthsaving Event in Manila to this December 2-10, 2021
Tuesday, November 23, 2021
DTI Launches #flexPHridays Calls on all Filipinos to support Local Businesses with Online Campaign
#flexPHridays, a new call to action campaign by the Department of Trade and Industry (DTI) to encourage Filipinos to support local businesses through the power of social media, will be launched this November 26.
For the past six years, the Philippines has been at the top of global charts as to the number of social media users and internet usage. The country’s over 76 million unique social media users account for approximately 71% of its population. DTI sees this as an opportunity to tap the online community, encourage them to support local businesses, and help promote Filipino products in the global market.
The campaign leverages on the rising “flex” culture online where social media users share and showcase their purchases on their personal accounts or different online communities spanning various industries. The term “flex” has evolved into an online jargonsynonymous to showcase, feature, show off, or be proud of. The “PH” inside the hashtag serves as a campaign identifier to specify that what is being promoted is Philippine-made. With the amalgamation of “PH” with the word “Fridays” resulting to “PHridays,” the campaign aims to make it a weekly Friday habit to inspire purchase of local goods and express pride in supporting Filipino products.
“Stimulating economic recovery is a monumental task, and we want to invite and involve the entire online Filipino community in this endeavor. The spirit of Bayanihan is alive and strong, and this digital #FlexPHridays campaign will help champion the beauty and quality of Filipino products in the digital space,” shared Trade Secretary Ramon Lopez.
While the pandemic has heavily impacted economies not just in the Philippines but around the world, the country’s economic performance has shown signs of strong economic rebound, with GDP posing at 7.1% for the third quarter and is projected to hit 5.5% for the entire year, according to the trade chief.
“This campaign aims to drive awareness that in buying local products and supporting our micro, small and medium enterprises (MSMEs), we are providing jobs to countless Filipinos and developing the entrepreneurial drive of our countrymen,” added Secretary Lopez.
The #FlexPHridays campaign welcomes all Filipino consumer goods industries including but not limited to fashion and apparel, textiles, gift items, furniture, food and beverages, accessories and décor, houseware and fixtures, and technology. Through this campaign, DTI hopes that it would also help the discoverability of brands and products online as consumers share photos or videos of Filipino products on various platforms. Global studies have shown that the majority of retail or commercial buyers search brands online before proceeding with their purchase. Participation of companies and personalities in this campaign allows the increase of brand visibility in the dynamic environment of the digital space.
This campaign was personally conceived by Secretary Ramon Lopez and is designed by the Center for International Trade Expositions and Missions (CITEM). The program implementation will cut across all of DTI’s branches and attached agencies.
“We are proud to be part of this campaign and this fully utilizes not only the local Filipino community but our countrymen abroad to advocate for Filipino products. We envision that this campaign will not only develop our local economy but also position our country as a sourcing destination for a variety of export products,” explained CITEM Executive Director Pauline Suaco-Juan.
This campaign is not only for consumers but also encourages businesses to participate. DTI is inviting all entrepreneurs to participate by using the hashtag on their campaigns, engaging their endorsers to post, and also incentivizing loyal customers who use the hashtag and mention their brand
“The campaign was designed so that it can be easily integrated in existing marketing campaigns of companies. We wanted to provide opportunities for the development of promotional and loyalty programs so companies can identify loyal customers and reward their patronage and support,” added Trade Promotions Group Undersecretary Abdulgani Macatoman.
To participate in the campaign, just simply snap a photo or take a video of a Filipino product that you’re wearing, in your closet, in your home, on your office desk, or on your dining table and use the hashtag #FlexPHridays. Participants are encouraged to share the story of how they discovered the brand, where they bought it and why they find the product excellent.
“Tomorrow, we call on everyone to use the hashtag #FlexPHridays and wear something local during Fridays. We encourage you to post your locally-produced goods on your Facebook, Instagram, Twitter, and Tiktok. Hopefully this transforms into a habit or culture of patronizing locally-made products as this will help restimulate demand that will bring back more jobs needed in the recovery,” the Trade Secretary emphasized.
Monday, November 22, 2021
Balik Scientists boost R&D in the Philippines amidst the pandemic
Sunday, November 21, 2021
QCinema International Film Festival 2021 Jump-starts Cinema’s ‘Great Rebound’
MANILA, PHILIPPINES-- The QCinema International Film Festival is back under the new tagline, "Jump Start," an apt phrase to describe the festival’s function in Filipino’s gradual return to movie theaters.
Lav Diaz’s ‘Historya ni Ha’ and Apichatpong Weerasethakul’s ‘Memoria’ headline QCinema’s 2021 lineup, screening alongside a sextet of competing Filipino shorts
The 10-day film fest will take on a hybrid approach with screenings available online via KTX.ph and in-person at the Gateway Cineplex 10. The festival will happen from November 26 - December 5, 2021.
“This will be the first film festival to be held after cinemas opened their doors again and we are very happy to be part of the jump start of our much-loved industry,” said Ed Lejano, Festival Director.
In-person screenings at Gateway Cineplex 10
QCinema 2021 will open with Apichatpong Weerasethakul’s Memoria, Cannes Festival 2021 Jury Prize winner and Colombian entry to the 94th Academy Awards. The film, which stars Tilda Swinton, is the acclaimed director’s first English language film. This is the film’s Southeast Asian premiere.
Memoria will be screened at Gateway Cineplex 10 with other much-acclaimed films.
The films under "Screen International," which is one of QCinema’s most awaited sections, are The Worst Person in the World, The Box, Happening, Vengeance is Mine, All Others Pay Cash, Wheel of Fortune and Fantasy, and Drive My Car.
The Worst Person in the World by Joachim Trier will also have its Southeast Asian premiere at QCinema 2021. The film premiered in competition at the 2021 Cannes Film Festival, with Renate Reinsve winning the award for Best Actress for her performance in the film. It was selected as the Norwegian entry to the 94th Academy Awards. This film is co-presented by the Film Development Council of the Philippines.
Another film having its Southeast Asian debut is The Box by Lorenzo Vigas, the first Latin American to win the Venice Film Festival’s top award with his searing debut From Afar. This film won the Leoncino d'Oro Agiscuola Award at Venice Film Festival 2021.
Venice Film Festival 2021 Golden Lion winner Happening by Audrey Diwan is having its Asian premiere at QCinema 2021. This is Audrey Diwan’s second film and is based on the 2000 novel of the same name by Annie Ernaux. This film is co-presented by the Embassy of France.
Also for Southeast Asian premiere is Vengeance is Mine, All Others Pay Cash by Indonesian auteur Edwin. This film won the Golden Leopard at the Locarno International Film Festival 2021. Edwin is known for his two prior films, Blind Pig Who Wants to Fly and Postcards From the Zoo.
QCinema earlier announced that it is also hosting the Southeast Asian premiere of Ryūsuke Hamaguchi’s 2021 films, in partnership with The Japan Foundation. Wheel of Fortune and Fantasy premiered at Berlinale 2021 and won the Silver Bear, while Drive My Car played in competition in Cannes Film Festival 2021 and brought home the Best Screenplay trophy.
Aside from these "Screen International" selections, QCinema will also screen at Gateway Cineplex 10 more films including Great Freedom under "RainbowQC" section, Lamb under "New Horizons" section, and Onoda: 10,000 Nights in the Jungle and Historya ni Ha under "Special Screenings."
Great Freedom by Sebastian Meise is the Un Certain Regard Jury Prize winner at the Cannes Film Festival 2021 and Austrian entry to the 94th Academy Awards. This is the prison drama’s Asian premiere.
Premiering in Asia is Scandinavian folk-horror film Lamb by Valdimar Jóhannsson, Cannes Un Certain Regard Prize of Originality award winner and Icelandic entry for the 94th Academy Awards.
The biopic of a World War II holdout in the Philippines will have its Southeast Asian premiere at QCinema 2021. Onoda: 10,000 Nights in the Jungle by Arthur Harari is about a Japanese soldier who spent 30 years hiding in the Philippine jungle unaware that World War II was over. The film opened the Un Certain Regard of the Cannes Film Festival 2021. Angeli Bayani is part of this film.
Completing this section list is Lav Diaz’ Historya ni Ha, which will be having its Asian premiere. The film, which stars John Lloyd Cruz, had its world premiere at the prestigious 65th BFI London Film Festival in the United Kingdom.
Aside from these films, QCinema will also screen select Patrick Alcedo films for free. These are the A Will to Dream and short films They Call Me Dax and Am I Being Selfish.
Online streaming via KTX.ph
Those who are still not comfortable going to the cinemas or are staying outside Metro Manila can still be part of the QCinema experience. The festival is presenting an equally exciting lineup for its online edition.
Under the "Screen International" section are My Salinger Year, The Great Movement, and Miracle.
Berlinale 2020 opening film My Salinger Year by Philippe Falardeau is a coming-of-age story headlined by Sigourney Weaver and Margaret Qualley.
Set for its Asian debut is The Great Movement by Kiro Russo. The film won the Special Jury Prize at the Venice Horizon Awards 2021 and is the Bolivian entry to the 94th Academy Awards.
Warsaw International Film Festival 2021 Best Film Miracle by Bogdan George Apetri is another film having its Asian premiere at QCinema 2021. This crime drama film had its world premiere in Venice.
Apples, Magnetic Beats, El Planeta, and Playground will be part of the ‘New Horizons’ section, which ushers debut films all over the world.
Apples by Christos Nikou won Best Screenplay at the Chicago International Film Festival 2020. This film, which will have its Southeast Asian premiere at QCinema 2021, is the Greek entry for the Best International Feature Film at the 93rd Academy Awards.
Vincent Maël Cardona’s feature, Magnetic Beats, is also set for its Southeast Asian premiere. The film won an SACD Award at the Director's Fortnight of the Cannes Film Festival 2021.
In El Planeta, Director Amalia Ulman stars in this film opposite her real-life mother. This film, which will also have its Southeast Asian premiere, won the Best Director award at the Buenos Aires International Festival of Independent Cinema 2021.
Playground by Laura Wendel is the Belgian entry to the 94th Academy Awards. This film won the FIPRESCI Prize at the Cannes Film Festival 2021.
New section "Asian Voices" will feature new opus from Asian directors. This section will include Yuni and Islands.
Yuni by Kamila Andini, another coming-of-age drama, will have its Philippine premiere. This is Indonesia's official submission to the 94th Academy Awards. It won the Platform Prize, Toronto International Film Festival 2020.
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