YOSHINOYA'S Beef Gyudon Eating Madness Now On Its 4th Year!

      Who could resist a challenge such as this, the Beef Gyudon Eating Challenge, i could have easily won and first to finish off that 3 delicious bowls of Yoshinoya's beef goudon, versus  9 other challengers (you bet!), have i not been tempted to savor that rich tasting flavor of beef in every bowl of it. But for me, having joined the contest, is like winning the challenge itself, cause i got to enjoy big time, every spoonful of it..Hurray to Yoshinoya’s  Beef Gyudon Eating Contest, now on its 4th year!

     Yoshinoya’s popular Beef Gyudon Eating Contest is now on its 4th year, and expect more and more beef gyudon lovers to flock to Yoshinoya stores to join in this exciting gastronomic challenge

     Yoshinoya, the country’s most popular fast-food chain that specializes in all-time favorite Japanese culinary fare, first held its beef eating contest last 2008 at its SM Megamall branch, then at the SM Mall of Asia Activity Center the following year.
    This year, the challenge will still be nothing short of exciting, with more participants expected to sign up for the contest.

     Composed of two challenges, the contest is open to all male and female participants 18 years old and above. Qualifying Rounds will be held Monday through Friday at all Yoshinoya stores at 10:30 a.m. and 11:30 a.m., and then at 6 pm and 7 pm from January 21 up to February 15, 2013.

To join, simply pay P199 at the counter, fill out the registration form and sign a health and release waiver. Customer must also present a valid ID (School ID, Company ID, Driver’s License, SSS ID, GSIS ID, NBI Clearance, Postal ID, Voters ID, or Passport) to the store manager.

   For the qualifying round the beef bowls should be consumed in the store. The customer who finishes the most number of bowls or who has the least amount of leftover food in 5 minutes wins the challenge of the day.  The names of the four (4) fastest challengers will be on display at each store’s Leader Board and will be updated every time a new record is set.
     After the weekly qualifying rounds, all qualified participants will be notified via phone call or email and are automatically entered in the grand finals, which will be held on February 23, 2013, 1 pm, at the Glorietta Activity Center in Makati City.

      During the final match, all finalists will compete by eating the most number of bowls in 15 minutes. The top three (3) finalists with the most number of bowls consumed and the least weight left after 15 minutes will be declared winners of the Yoshinoya Beef Gyudon eating challenge.

First place winner will receive P100,000, second placer gets P50,000 while the  third placer takes home P25,000. Non-winners will each be given consolation prizes of P2,000 worth of Yoshinoya gift certificates.

     Yoshinoya was born in 1899 because of the ingenuity of its founder, Eikichi Matsuda. Its story begins at Nihonbashi, a humble fish market in Chuo-ku, Tokyo, on the outskirts of Edo Castle where Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl).  Named for his birthplace of Yoshino-Cho, Osaka, Matsuda’s restaurant featured delicious, affordable and fast meals. It was an entirely new concept in Japanese culture, and both the hard-working fishermen and market visitors embraced it and made Yoshinoya an instant hit.

    Today, Yoshinoya boasts of more than 100 years of tradition and has grown to be one of the most important brands in Japan that boasts of more than 1,000 outlets, making it one of the biggest fast-food chains in Japan. To date, there are more than 1,200 Yoshinoya outlets around the world located in Japan, USA, Hong Kong, China, Singapore, Malaysia, Taiwan, Indonesia, Thailand and the Philippines.

Century Pacific Group, under its retail arm, Yoshinoya Century Pacific, Inc., entered into a Franchise Agreement with Yoshinoya International Co., Ltd in 2001 and started its first store operation in December 2001.  Currently, there are six (6) stores in Metro Manila: SM MEGAMALL, SM NORTH EDSA, SM MALL OF ASIA, ROBINSONS GALLERIA, the newly opened GLORIETTA branch, SM MANILA and now in SM PAMPANGA. To further strengthen its presence in the Quick Service Arena, Yoshinoya Century Pacific, Inc. forged a partnership with Ihanat Foods Corporation led by its President and General Manager,  Timothy James G. Yang.

     Yoshinoya is home to delicious modern Japanese comfort food, from fresh salads, delectable seafood, noodles and great selections of entrées on Japanese rice bowls. Since 2001, the Company with the vision to be the most preferred Japanese restaurant in the country has offered high quality food at affordable prices with exceptional friendly service to its patrons.  From its vast array of delicious entree selections, fresh salad ingredients to sumptuous desserts, only the highest quality products are presented to customers.

Over the years Yoshinoya’s menu changed to reflect today’s consumer except for the Beef Bowl (Gyudon) which is Yoshinoya’s specialty.  It is the same product profile where Yoshinoya operates in other parts of the world.   The core product is prepared using premium beef with the special beef stock over steaming bowl of white rice. 

     With Yoshinoya’s persistence in satisfying customers in providing sumptuous authentic Japanese dishes, Yoshinoya new product offering includes: Maki Variants, Yoshi Chicken and MisonoTeishoku (Set Meals). 

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