The 2013 MSAP Media Congress “Brave New World: Embracing the Media Revolution.”

MSAP MEDIA CONGRESS 2013 ANNOUNCED       26 December 2012 – The Media Specialists Association of The Philippines (MSAP) formally announces the launch of the first-ever MSAP Media Congress. It will be held on January 28, 2013 at The Newport Theater in Resorts World Manila.       The 2013 MSAP Media Congress will revolve around the theme, “Brave New World: Embracing the Media Revolution.” To honor the occasion, the MSAP Congress will be declared a media holiday for all MSAP members. The whole-day event will consist of talks from leaders in media and high profile clients on the latest trends and best practices in the various touch points; OOH, Print, Digital and Broadcast.      The fora will also engage on the noticeable shift in how media is being consumed – how more control is coming from the consumers themselves, and how media agencies are keeping up with these new challenges and demands. The highlight of the program will be a discussion between CEOs of Media Networks from Asia Pacific.      Slated to take place every other year, the MSAP Media Congress' key function is to update media agencies, clients and suppliers on innovative media and other trends. The MSAP Media Congress seeks to be the answer to the industry’s need for revolutionary media ideas and focused perspectives shared on a frequent, updated cycle.

MSAP MEDIA CONGRESS 2013 Program Flow

7:00am-9:00am 9:00am-9:02am 9:02am-9:05am	Registration Invocation National Anthem
9:05am-9.10am	Opening Number: El Gamma Penumbra Shadow Play
9:10am-9:15am	AVP on Brave New World of Media
9:15am-9:20-am	MSAP Media Congress Chair Boyp Pangilinan’s Welcome to 1st MSAP Media Congress
9:20am-9:40am	Keynote Speaker on What Clients Want from their Media Agencies – Ms. Gina Lorenzana, Head, Home Care, Unilever
9:40am-10:20am	OOH: The Future of OOH Speaker: Bunny Aguilar, Globe Tel Reactors:     Carole Sarthou     Gibi Tibi
10:20am-10:50am	Sponsor Presentation 1 - Solar
10:50am-11:30am	DIGITAL: Death of Fans Speaker: Donald Lim Reactors: Migs Ramos Clint Navales
11:30am-1:05pm	Lunch
1:05pm-1:10pm	MSAP Execom Ice Breaker AVP
1:10pm-1:40pm	Sponsor Presentation 2– Manila Bulletin
1:40pm-2:20pm	PRINT: How can Print remain relevant? Speaker: Vergel Santos, Business World Reactors: Merlee Jayme Margot Torres
2:20pm-3:00pm	RADIO: The Future of Radio Speaker: Santi Elizalde, MBC Reactors: Matec Villanueva Blen Fernando
3:00pm-3:30pm	Sponsor Presentation 3
3:30pm-4:05pm	Coffee Break w/ Pastries Served w/in Vestibule 1 and 2
4:05pm-4:45pm	TELEVISION: Beyond The Television Speaker: Nandy Villar, ABS-CBN Reactors: Sandra Puno Ebeng Generoso
4:45pm-5:25pm	Sponsor Presentation 4 – ABS CBN
5:25pm-7:05pm	CEOs’ Forum Moderator: Yoly Ong CEOs Aegis CEO Nick Waters GroupM CEO Mark Patterson Vivaki COO Ranganathan Somanathan
7:05pm-7:20pm	Media Congress Summation & Closing MSAP Head, Meckoy Quiogue
7:20pm-7:30pm	MSAP Congress Finale
7:30pm onwards	Cocktails at The Republiq Speech of MSAP Awards Chair, Tony Samson AVP Announcement of the 1st MSAP Awards Phil Star Presentation

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