The Bureau of Internal Revenue (BIR), headed by Commissioner Charlito Martin R. Mendoza, formally kicked off its 2026 National Tax Campaign with a grand event held at the Philippine International Convention Center on February 13, 2026.
The National Tax Campaign Kickoff is a major annual activity that officially commences the Bureau’s tax campaign efforts for the year. It gathered leaders and representatives from government agencies, business and professional organizations, multi-sectoral partners, and private institutions, demonstrating broad-based support for the Bureau’s reform and revenue mobilization agenda.
This year’s campaign carries the theme, “Mahusay na Serbisyo, Katumbas ng Buwis Mo,” underscoring the Bureau’s firm commitment to deliver efficient, transparent, and responsive public service commensurate to every peso of taxes paid. The campaign reinforces that paying the correct taxes on time is both a civic duty and a concrete contribution to nation-building.
Strong 2025 Performance and Reform Milestones
In 2025, the BIR collected a total of ₱3.105 trillion in revenues, surpassing its collection target and sustaining its upward trajectory. This achievement reflects improved voluntary compliance, more focused enforcement, and sustained efforts to modernize systems and processes.
In addition, the Bureau recorded significant gains under the Estate Tax Amnesty program. With the passage of Republic Act (RA) No. 11956 in 2023, the period for availment of the Estate Tax Amnesty pursuant to RA No. 11213 was extended until June 14, 2025, and its coverage expanded to include the settlement of estate taxes of decedents who died on or before May 31, 2022. From January to June 2025 alone, the BIR collected a total of ₱4.603 billion from 100,786 availers of the Estate Tax Amnesty, contributing to revenue generation while enabling taxpayers to settle long-standing estate tax liabilities under simplified terms.
Central to the Bureau’s reform agenda is Digital Transformation. In 2025, the BIR took significant strides toward a more transparent, secure, and taxpayer-centered tax administration.
One of the most notable developments is the introduction of the first-ever BIR Interactive Digital Tax Calendar for 2026, accessible through the BIR website (www.bir.gov.ph). The online platform is designed to help taxpayers and tax practitioners easily track, manage, and comply with tax return filing and payment deadlines, minimizing errors and promoting timely compliance.
Another milestone is the rollout of the BIR Registration Seal Badge, along with the inclusion of a Quick Response (QR) Code in the Certificate of Registration (COR)/Electronic COR and Authority to Print (ATP). This initiative serves as a strong safeguard against fraud and fake registrations, enabling instant online verification of a taxpayer’s identity and business legitimacy. Taxpayers engaged in e-commerce or online business activities are required to display the BIR Registration Seal Badge on their websites or e-commerce platforms as proof of valid registration.
The Bureau likewise introduced the Letter of Authority (LOA) Verifier through ChatBot REVIE, empowering taxpayers to verify the authenticity of issued LOAs using basic taxpayer information. This innovation enhances transparency, protects taxpayers from unauthorized audit activities, ensures accountability within the system, and establishes a single, official, and reliable channel of communication.
Further demonstrating the success of digitalization efforts, the percentage share of e-Payment Collection to Total BIR Tax Collection reached 85% in 2025—evident of the growing number of taxpayers opting to settle their obligations through various electronic payment channels.
Dedicated booths during the Kickoff event provided live demonstrations of these digital tools, guiding stakeholders on how to maximize the new platforms and reinforcing the Bureau’s commitment to proactive taxpayer assistance.
Gracing the event was Department of Finance Secretary Frederick D. Go, who conveyed the Department’s continued support for the Bureau’s reform initiatives. In his audio-visual message, President Ferdinand R. Marcos Jr. extended his warm greetings and congratulations to the Bureau as it led this year’s National Tax Campaign Kickoff.
President Marcos underscored that the campaign theme, “Mahusay na Serbisyo, Katumbas ng Buwis Mo,” reflects the administration’s commitment to strengthening reforms and improving policies in pursuit of a Bagong Pilipinas for every Filipino.
"I send my warmest greetings and congratulations to the Bureau of Internal Revenue (BIR) as you lead this year’s National Tax Campaign Kickoff. Ang inyong tema, "Mahusay na Serbisyo, Katumbas ng Buwis mo" ay malinaw na paalala ng pangako ng ating administrasyon sa pagpapaigting ng reporma at pag-aayos ng mga polisiya tungo sa hinahangad nating bagong Pilipinas para sa bawat Pilipino.
The BIR is in the business of revenue generation and its reform program must remain anchored on that singular goal—generating the resources needed to fund vital public services. So, I remind the BIR that revenue collection rests on public trust and therefore ensure that our reforms are geared towards making our tax system more transparent and more predictable. Make tax compliance easier and implementation fair and firm.
Binabati ko rin ang ating mga taxpayer na patuloy na nag-cocomply at nagbabayad ng wastong buwis. Kayo ang kaagapay ng pamahalaan sa pagpapalago ng ating ekonomiya at sa pagsusulong ng pag-unlad ng ating bayan. Sa pagtutulungan ng pamahalaan at mamamayan, mas marami pa tayong magagawa."
In his keynote message, Commissioner Mendoza emphasized that the Bureau will continue to balance firm and fair enforcement with improved service delivery.
“We are not here today to solely give instruction to our tax collectors. We are here mainly to offer assurance to our taxpayers. We are assembled here to make a collective vow to extend great, faster and honest service to you, our taxpayers. Because BIR goals should not be expressed in BESF numbers alone. It should also be paired with client satisfaction. No matter how high the target or how hard the work, we should not lose sight of the fact that how we treat the public is as important as the bottom line—as the money we remit to the Treasury. Because when the government serves well, compliance becomes easier,” Commissioner Mendoza stated.
The official 2026 Tax Campaign logo was likewise presented during the program. The heart, rendered in the colors of the Philippine National Flag, represents the Bureau’s sincerity and dedication to the Filipino people, embodying its commitment to serve with care, integrity, and professionalism. Within the heart, the BIR and Bagong Pilipinas logos unite the Bureau’s mandate with the nation’s broader vision for progress—the BIR logo, with its pillar, eagle, three stars, united figures, and coin, symbolizes institutional strength, nationwide reach, and collective effort in taxation, while the Bagong Pilipinas logo reflects the country’s journey toward renewal and inclusive development. Their placement affirms that excellent and professional tax administration is essential to building the future that all Filipinos deserve. At the tip of the heart, two hands emerge, symbolizing the partnership between the Bureau and taxpayers—representing shared responsibility and mutual commitment, where competent, predictable, and responsive public service is matched by voluntary compliance in pursuit of national development.
The successful launch of the 2026 National Tax Campaign signals the Bureau’s readiness to sustain revenue growth, deepen digital transformation, strengthen enforcement, and uphold service excellence throughout the year.
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