During his remarks, Secretary Pascual recognized the Fiesta Haraya as a significant milestone representing the implementation of the Philippine Creative Industries Development Act (PCIDA), cultivating initiatives that will provide Filipino creatives with the tools, platforms, and opportunities that are critical in driving economic growth and fostering inclusive development.
“The 2nd Philippine Creative Industries Summit in March of this year, the DTI launched the Malikhaing Pinoy Program. Through this program, we have begun to set the stage for the transformation of our creative industries, positioning them as catalysts for economic growth, cultural preservation, and global recognition,” Secretary Pascual underscored.
The DTI chief also outlined initiatives launched in the first year of PCIDA's implementation, supporting all nine creative domains and communities in the Philippines. He presented initiatives such as celebrating Fiesta Haraya, implementing the Lunsod Lunsad Program, and establishing UNESCO-designated creative cities like Baguio, Cebu, and Iloilo.
Further, the trade and industry chief discussed the creation of the ENSAYO Creative Hub in Pasay City and enhancing the Center for Innovation and Technology for Entrepreneurs in Marikina City. Additionally, he presented innovative approaches to fostering a vibrant creative economy through training programs, masterclasses, design thinking workshops, and the Young Creatives Challenge nationwide competition
The DTI Secretary also highlighted efforts to leverage the Philippine creative industries on the international stage, transforming Filipino talents into substantial sales revenue, meaningful partnerships, and quality foreign investments. Notably, he underlined the country’s participation in global events like the Annecy International Animation Film Festival and the External Development Summit in Canada.
During the event, the trade chief signed Memoranda of Agreement with the World Economic Forum (WEF), and Globaltronics Inc. and Thames International Schools Inc., embarking on collaborations between public and private sectors to elevate Filipino talent and creativity.
Secretary Pascual highlighted that the collaboration signed between DTI and WEF for the Jobs Accelerator Initiative is aimed to foster an exchange of insightful ideas and implement global best practices aligned with the Department’s science, technology, and innovation (STI)-driven approach. He highlighted the WEF's recognition of the Philippines as a jobs accelerator, acknowledging the country's economic strides, investments in critical sectors, and commitment to fair and quality employment.
Likewise, Secretary Pascual lauded the official partnership between DTI, Globaltronics Inc., and Thames International Schools Inc. This strategic collaboration is poised to further enhance the creative industries by spotlighting young digital artists through the National Digital Arts Awards (NDAA) launched by Globaltronics Inc. and through education and training efforts by Thames International Schools Inc.
Highlighting collaborative efforts required from all stakeholders to propel the vision embedded within PCIDA, Secretary Pascual stressed, “I urge all stakeholders, from government agencies to private sector panes, creative communities, and passionate individuals, to join hands in a unified effort to realize President Marcos Jr.’s vision to propel our nation's creative spirit to unparalleled heights.”
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