The pioneering
Filipino pride movement, through PHmade, yet again encourages Filipinos to
support Filipino ideas, business concepts, products, and services. The campaign
aims to educate Filipinos, through videos, print materials and events, on the
availability and viability of Filipino brands, and on the positive impact that
going local contributes to the economy.
PHmade’s tagline “It’s
Worth Buying For” encourages each Filipino to think twice before spending: is it
really worth buying for? Yabang Pinoy believes that small things, when done
together, can create a big difference. If each Filipino became conscious of
where he spends one peso, he will understand how each choice affects himself,
fellow Filipinos, and the country. PHmade also aspires to influence Filipino
entrepreneurs into supporting local natural and human resources.
Indeed,
patronage of locally made goods and services should be a lifestyle. It enables
homegrown brands to improve and compete against foreign brands. The local
economy also improves as money goes back and forth between consumer and
business, employee and employer. And as more entrepreneurs create, develop, and
expand their businesses, more job opportunities are generated. PHmade recognizes
Filipino ingenuity and the role of each Filipino in
nation-building.
PHmade focuses on seven categories: Produce, Home,
Footwear, Fashion, Personal and Home Care, Food and Beverage, and Entertainment.
The campaign will continue to collaborate with Filipino entrepreneurs and
encourage them to continue to improve their products and services and to always
aim for Filipino brands to be global brands.
PHmade is a project of
Yabang Pinoy, the pioneering Filipino pride movement that started in 2005. As it
celebrates its 8th anniversary, the organization includes it among numerous
Filipino pride projects, such as the Y.A.B.A.N.G. Camp (Youth Achievers Building
A Nation of Greatness Camp), Yabang Pinoy Goes to School, Pinaka-mahabang Todo
Patintero, Global Pinoy Bazaar, and many more. In the 8 years that Yabang Pinoy
has immersed itself in various nation-building activities, it re-affirms its
belief that true progress and development in our country will start once
Filipinos begin living a proudly Filipino lifestyle.
Yabang Pinoy invites
every Filipino to be part of the PHmade movement. As early as now, save November
10- 11 2012 for the 8th Global Pinoy Bazaar – a showcase of Filipino products
made with 100% Filipino Love and Pride.
WHAT: Global Pinoy Bazaar, "Filipino products made with 100% Filipino love and pride!"
WHEN: November 10-11, 2012, Saturday & Sunday, 10am-10pm
WHERE: Rockwell Tent, Makati City
GOAL: To strengthen the local economy by promoting locally made products
Visit here: www.yabangpinoy.com
On Facebook: https://www.facebook.com/#!/yabangpinoy
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