President Ferdinand R. Marcos Jr. has approved the Tatak Pinoy Strategy (TPS), a 10-year national industrial roadmap that aims to strengthen key sectors, create jobs, and lift Filipino products to global standards.
Signed through Memorandum Circular (MC) No. 104 on October 24, the policy directs all government agencies to give preference to local products and services in their procurement.
Under the MC, local suppliers can be awarded contracts if their bids are within 25 percent of the lowest foreign offer. This measure ensures that the government’s purchasing power directly supports Filipino enterprises.
The Department of Trade and Industry (DTI), which leads the program, said the TPS serves as a national framework for industrial transformation anchored on five pillars: people, infrastructure, technology and innovation, investments, and sound financial management.
The initiative operationalizes the Tatak Pinoy Act (Republic Act No. 11981) and supports the Philippine Development Plan 2023–2028.
DTI Secretary Cristina A. Roque, who also chairs the Tatak Pinoy Council, said the Strategy opens new opportunities for local industries to scale and compete globally.
“The TPS empowers our MSMEs and industries to innovate with purpose, produce with pride, and compete globally with confidence. We thank the President for his swift approval of this landmark policy that will boost our economy and generate more jobs for Filipinos,” Secretary Roque said.
Plans and priorities are clearly outlined in the TPS to help domestic enterprises become more globally competitive, including nine (9) priority sectors identified for their potential to drive inclusive and sustainable economic growth and industrial development.
Developed through 27 nationwide consultations, the TPS supports the Philippine Development Plan 2023–2028 and calls for collaboration among government agencies, industries, and communities to build stronger, more competitive Filipino industries.
To access a copy of the TPS, visit the DTI website or contact the DTI-TPS Office through social media channels and/or via email at TatakPinoy@dti.gov.ph. TPS-PMO@dti.gov.ph/TatakPinoy@dti.gov.ph
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