The Outlook of Thailand’s Exhibition Industry

The Thailand Convention and Exhibition Bureau (TCEB) expects that in the fiscal year 2016, international business travellers to Thailand will increase by about 5 percent or to 1,060,000 delegates,  generating an income of around USD2.56B.

According to the Trade Fair Industry of Asia 2015,  the exhibition industry in Asia grew in 2014 by 6.8 percent  in terms of space sold, compared with a year-on-year increase of 6.6 percent in 2013, and 2.7 percent in 2012.

Macau was the fastest growing market in 2014, up 38 percent, followed by Indonesia (9.2 percent), Taiwan (8.8 percent), Philippines (8.8 percent) and Thailand (8.6 percent).

Markets in Southeast Asia performed strongly. Thailand grew well above the regional average, posting growth of between 27 percent and 33 percent. In 2014, net space sold was up 8.6 percent - following a 9 percent mincrease in 2013. S pace sold jumped from 506,250 square meters in 2013 to 550,000 square meters in 2014.

By industry,  Engineering / Industrial goods remained the top category this year and generated highest revenue in Asian market.

The trade fair market in Thailand is resilient and tends to bounce back quite quickly. In fact, during the past five years, net space sold in Thailand increased by over 27 percent - well ahead of the regional average of 20 percent for the same period (2010-2014).

The impending establishment of the ASEAN Economic Community (AEC) should also help to boost the growth of Thailand’s trade fair market. Net space sold is expected to increase significantly ahead of the regional average in both 2015 and 2016.

Thailand’s exhibition market remains the largest trade fairs market, in terms of net square meter sold in 2014, in ASEAN and ranked 8th in Asia. The capacity is of venue space is 222,984 square meters from 9 exhibition venues. In terms of revenue, in 2014, Thailand’s estimated annualized revenues were US$188.9,  revenue per fair was US$2.1 million, with a total of 88 trade fairs.

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