Let the FUN begin at the 24th Philippine Travel Mart This Sept 6-8, 2013 @SMX!

The First Philippine Tourism Forum will be on September 6 to 8, 2013. 

The First Philippine Tourism Forum is the first major initiative for open discussion of ASEAN integration. Participants will get a well-rounded view of the issues, the opportunities and threats, as well as future directions.
The Philippine Tour Operators Association (PHILTOA) is joined by prestigious business associations and tourism organizations as co-presentors for this event.

PROGRAM:
- KEYNOTE ADDRESS: “Tourism as the Business of the People: The Philippines as a Destination”
- Empowering Tourism Enterprises for ASEAN Integration
- ASEAN Tourism Offerings: Getting the World to Feel the Warmth
- ASEAN Integration 2015: Can We Board in Time for the Flight?
- Creation and Implementation of ASEAN Tourism Standards: The Long and Winding Road
- Destination Branding: Build or Buy
- Shaping the Future of Travel in the Asia-Pacific Region
- Defining Value Proposition in Destination Marketing and Promotion
- Air and Transport Connectivity: Moving People in the Integrated Region
- How Competitive is the Philippines in the ASEAN Region? Getting ready for the wave of change
- ASEAN Mutual Recognition Agreements: Threats or Promises
- “Pinoy, Sino Ka Ba?” The Historical and Cultural Underpinnings of the Filipino Brand of Service
- “Pinoy, Ano Ka Na Ba?” Filipinos in the Context of Nationhood
- “Pinoy, Ano and Tingin ng Mundo Sa Iyo?” The View of Filipinos from the Outside Looking In
SPECIAL PROGRAM: TOURISM TOWN HALL MEETING – “Serbisyong Pinoy: Totoo o Hindi”?

Register and Let the FUN begin!