PH game developers secure $1.45M deals at ChinaJoy

Philippine game development companies strengthened their presence in the Chinese and global markets, securing $1.45 million in potential sales during an outbound business mission to Shanghai, China, from July 29 to Aug. 4, 2026. 

The delegation engaged in targeted business meetings, networking activities and industry visits to connect with international publishers, distributors and service providers.

Department of Trade and Industry Secretary Cristina A. Roque emphasized that Philippine studios offer the distinct blend of technical expertise and creative talent required to compete on the global stage.

The mission opened with a courtesy visit to Consul General Myca Magnolia M. Fischer at the Philippine Consulate General in Shanghai, reaffirming government support for local studios aiming to scale internationally. 

From July 31 to August 2, the delegation participated in ChinaJoy 2026, showcasing the country’s growing capabilities in full-cycle game development, art and animation outsourcing, and original intellectual property. A dedicated Philippine GameDev Networking Night brought together local studios and international stakeholders to explore co-development and distribution agreements. The itinerary concluded with visits to leading Chinese art outsourcing providers and game distribution platforms, giving delegates direct visibility into China’s gaming ecosystem.

Participating companies included GameOps Inc., HPL Game Design Corp., Monstronauts Inc., Buko Studios, Strobetano, Neun Farben, and Cadre Creative Labs. 

Jointly organized by the DTI Export Marketing Bureau and the Philippine Trade and Investment Center in Shanghai, the initiative reflects broader national efforts to advance Philippine creative and digital industries into higher-value global supply chains.

Philippine game developers and creative enterprises seeking international market opportunities are encouraged to coordinate with DTI-EMB and participate in upcoming export promotion programs and business missions by emailing exports@dti.gov.ph.