Business Startup Conference is a 2-day conference on business and entrepreneurship aimed at startup founders, small business owners and aspiring entrepreneurs.
In this conference, you will learn business tips, skills, and strategies on how to start and run a business and succeed as an entrepreneur. You will learn from top sales, marketing, and business experts as well as successful entrepreneurs.
It is one of the major events of Global Entrepreneurship Week Philippines for the year. Global Entrepreneurship Week is the world’s largest celebration and promotion of entrepreneurship that happens across 140 countries.
This 2-day conference happens on May 9-10, 2014, 10:30am-7:00pm, at Megatrade Hall, Bldg. B., SM Megamall, Mandaluyong City.
If you are startup founder, small business owner, or aspiring entrepreneur, you face issues, problems, and challenges common to many entrepreneurs, such as:
- how to get more customers
- how to manage your cash flow
- how to fund your business
- where to find the right employees, contractors, and freelancers
- how to set up systems to manage the business
- how to dominate your market niche
- how to ramp up your business
- how to outsource work
- where to find the affordable office space
- how to make a business plan that works
- how to price your products and services
- how to promote your business without costing too much
- how to find work-life balance
- how to find the right location
- how to minimize your business taxes
- how to choose between an incubator or accelerator
- using technology to increase productivity
- using the Internet for marketing
- how to attract top talent with a limited budget
- where to find hidden profits in your business
Business Startup Conference will help you find the right answers from our business gurus and successful entrepreneurs during this 2-day conference.
Who Should Attend
The Business Startup Conference is designed for business owners and aspiring entrepreneurs as well as other stakeholders.
- Business owners
- Startup founders
- Social entrepreneurs
- Aspiring entrepreneurs
- C-level executives
- Business and entrepreneurship students
- Media reporters and analysts
- Government policy makers
- Venture capitalists
- Bankers and loan officers
- Policy makers, decision-makers
Why Attend
If you just want to be inspired, attend “negosyo” events. But if you want to get ideas, tips, and strategies on how to run and grow your business, attend Business Startup Conference.
The Business Startup Conference is unlike other conferences on entrepreneurship in that it offers practical, actionable business advice, not just inspiring stories. It is also not limited to a narrow sector like franchising. So if you are in the retail, manufacturing, service, tourism, technology, food, or agriculture market, Business Startup Conference is for you!
Here are some benefits you will get from attending the Business Startup Conference:
- Learn from some of the country’s top management, sales, marketing, finance, technology, and HR experts who will teach practical strategies and skills so you can immediately apply them to your business right after the conference.
- Gain valuable insights from thought leaders and business coaches who will share strategies to help you start a business and succeed in business.
- Apply business principles and strategies that are relevant to whatever business you are in. You don’t have to be a tech startup or a franchisee!
- Meet and network with like-minded delegates who can be future partners and collaborators as well as incubators, funders, and investors who can help you expand your business.
Conference Agenda
The Business Startup Conference 2014 features a mix of practical topics that will help you start or grow your business:
- Top 10 Business Startup Trends in 2014
- Crowdfunding Your Business
- Competing With the Big Players in Your Market
- Guerrilla Marketing for SMEs
- Lean Startup Methodology
- Creating a Business Plan That Actually Works
- Sales Strategies for SMEs
- Secrets of Successful Entrepreneurs
- Setting Up Systems to Run Your Business
- Talent Management for Startups and SMEs
- Managing Your Cash Flow in Lean Months
- Choosing the Right Office Space or Retail Location
- Internet Marketing for Startups
- Pricing Psychology for Maximum Profits
- Using Technology to Improve Productivity
Speakers
The Business Startup Conference 2014 boasts of some of the country’s experts on business, startups, and entrepreneurship:
Mon Abrea, Chief Strategy Officer, AGC
Mon Abrea is the Chief Strategy Officer of the country’s first social consulting enterprise, the Abrea Consulting Group (ACG) that offers strategic finance and tax advisory services to businesses, professionals and individuals to make them pillars of nation-building.
Mon’s experience extends from private sector to government. He is currently a tax consultant to the Bureau of Internal Revenue in its Provision of Solution for the Use of Interactive Forms (IAF) for Filing Tax Returns Project. Mon maintains a bi-monthly column in Manila Bulletin titled “Honestly Speaking” and dubbed as the “brave, no-nonsense look at the sometimes befuddling world of taxes.”
Jojy Azurin, Regional Director of Freelancer.com and Serial Entrepreneur
Jojy Azurin founded BusinessSummaries.com and created it into one of the world’s top online executive book summary services with over 300,000 reader base. He eventually sold the company in 2010 to EBSCO Publishing, one of the world’s leading provider of business content.
Jojy founded a number of start-ups since then, including Printers2Go, GawaKo, Centurology, Opus Leaf, FuelSpot, Exams.ph and SparePartsAsia. He is a consultant for several eCommerce sites and other startups. He speaks at several workshops and conferences.
He is also concurrently the Regional Director for Continental Asia (formerly Philippines Country Manager) for Freelancer.com, the world’s largest online marketplace for outsourcing. Over $1B in projects have already been posted with over 8.4M registered users, over 4.4M projects awarded and with over 300,000 Filipino members.
Jay Bernardo III, Professor, Ateneo Graduate School of Business
After completing his B.S. in Industrial Management Engineering at De La Salle University, Francisco “Jay” Bernardo III entered the Asian Institute of Management (AIM) where he graduated with Distinction from the Master in Business Administration in 1991. His venture, JAD, grew from a manufacturer of plastic sticks for cotton buds to what is now the JAD Group of Companies (JADGC), a conglomerate of several strategically aligned outsourcing businesses in manufacturing, logistics, distribution, research and development, information technology, and human resource, where he sits as chair.
He is a director and professor ACE Center for Entrepreneurship & Management Education, Inc. (ACEME) which has existing partnerships and conducts classes and programs with the Ateneo Graduate School of Business (AGSB) located in Rockwell. He teaches and develops programs and courses such as Breakthrough Entrepreneurship (BE), Venture Into Entrepreneurship, Establishing and Running a Venture Enterprise, New Product and Service Development and Entrepreneurship in Asia.
Christian Besler, Co-Founder of Kickstart Ventures and Manila Angels and Lean Startup Specialist
Christian Besler, a world citizen living in Makati, is VP and Head of Community Engagement for Kickstart Ventures, the country’s premier seed fund, funded by innovation leader Globe Telecom and backed by global powerhouses SingTel and Ayala Corporation.
He is also Co-Founder at ManilaAngels, a Manila-based private network of angel investors, connecting people, ideas and capital in one of the world’s fastest growing markets.
Rosario Carbonell, Senior Manager for Commercial Leasing & Sales, KMC MAG Group
Rosario Carbonell is a Senior Manager for Commercial Leasing & Sales for KMC MAG Group, specializing in office space leasing of various locations in Metro Manila. She is also a licensed real estate broker, specializing in office space leasing of various locations in Metro Manila. Rosario brokered over 273,000 square feet of office space plus around 780 seat lease transactions in a span of 5 years.
Rosario works with client requisites and suggests ideal office set-up and strategic locations that will enable clients to grow and expand their businesses. She handles and organizes site visits, prepares proposals and negotiates commercial terms in lease agreements.
Prior to her current position, Rosario was an investment consultant for a major real estate developer in Philippines. She handled landlord representation and dealt with major locators in the company she represented.
Peter Cauton, JuanGreatLeap.com Founder
Peter Cauton is a career HR practitioner turned serial entrepreneur.
He started his first company, STORM Consulting back in 2006, which has now grown by leaps and bounds and is now called STORM Rewards – it is the Philippine market leader in Flexible Benefits, serving thousands of employees across dozens of companies such as Nestle, Ayala, L’oreal, Telus, Pointwest Technologies, Serco, Boehringer Ingelheim, and many more.
Since then, Peter has founded other startups, including explainer video studio Stream Engine Studios, competency technology firm Strata, and mobile development training school Mobile Academy. He is the blogger behind Juan Great Leap.
Patch Dulay, Founder of The Spark Project
Patch Dulay is the Founder of The Spark Project, a community that aims to showcase Filipino talent and ingenuity through an online crowdfunding platform where they can campaign to fund their creative, innovative, and passion-driven projects.
Patch is also a startup consultant, crowdfunding Consultant, IT consultant, educator, resource speaker, and life coach.
James Fantone, CEO of NXT Level Training & Consulting and Certified E-Myth Trainer
James Osorio Fantone, Chief Trainer and CEO of NXT Level Training and Consultancy, is the FIRST and ONLY Filipino trained and certified by Michael Gerber himself -author of the famous book E-Myth and regarded as the world’s number 1 business guru by Inc. Magazine – in San Diego, California, USA to become the pioneering facilitator of Gerber’s training programs in the Philippines.
James’ extensive background includes being the Sales and Training Director of Morinda International before becoming its first Filipino Country Manager in 1999. He was also World Executive’s Digest’s Advertising Sales Manager and Superbrand’s first Sales Director and had been passionately engaged in the exciting world of training and sales for almost two decades now. James is also the Executive Director of The Academy for Creating Enterprise, a non-profit foundation that educates entrepreneurs on the basics as well as the complexities of enterprise creation.
Emi Pascual, IDEATE Co-Founder and Certified Guerrilla Marketing Coach
Emerito Pascual, or Emi, as he is more fondly known in the industry, is a 30-year veteran of Philippine marketing communication wars. His experience covers an enviable portfolio of products and services that cover a broad spectrum of consumers, and product propositions.
Emi is a Guerilla Marketing Licensed Coach. He heads IDEATE a consultancy group he and his wife formed to provide guerrilla marketing coaching and training, brand and communications planning, creative services, consumer insighting research to both local and multinational clients here and abroad.
Eric Robles, Country Manager of Strategic Pricing Management Group (SPMG)
Eric Robles is currently the Country Manager of Canadian-based pricing consultancy firm Strategic Pricing Management Group (SPMG) and the Head Organizer of SPMG’s The Price Class.
He is the country’s pioneering and leading professional in the field of value-based pricing and an evangelist of ‘value creation’. With diverse experience covering business analysis, data analytics, market research (retail audit), and competitive intelligence.
Prior to joining SPMG Eric was Retail Director at social commerce and daily deals site, LivingSocial. And also held key pricing roles at Rocket Internet-backed Lazada, Goodyear, Merck Chemicals and got involved with retail audit research at GfK Retail & Technology.
Boom San Agustin, Our-Knowledge Asia Consulting Services Managing Director and LinkedIn Expert
Boom San Agustin, is a professional and motivational speaker, business writer, and corporate trainer. He is the Managing Director of Our-Knowledge Asia Consulting Services and is widely known as an expert on LinkedIn marketing.
Being one of the main proponents in the creation, development, and implementation of the B.E.S.T. Workshop (which has gained the reputation as one of the country’s best entrepreneurial workshops), some of his specialties are “entrepreneurship” and “entrepreneurial mind-setting.” Boom is also the host of the “SME Forum,” a TV talk show on entrepreneurship in the Philippines, aired on the Global News Network (GNN).
Paulo Tibig, CEO of VCargo Worldwide and The Entrep Champ
Paulo Tibig is the president and CEO of Vcargo group, with different business units in transport, energy and logistics.
One of the sought after professional speakers today, Paulo earned the moniker of “THE ENTREP CHAMP” in the entrepreneurship community because of his business savvy and wisdom. He was named one of the Top 10 Entrepreneurs in the Philippines in 2005 by Entrepreneur Philippines magazine.
Tommy Tiu, Business Professor at Ateneo GSB and UST and Certified Financial Consultant
Prof. Tommy Tiu is a faculty member of two reputable graduate schools in Manila, the Ateneo Graduate School of Business and the University of Sto. Tomas, teaching investment analysis course on equities and fixed income analysis and valuation.
A Certified Financial Consultant (CFC®) of the Institute of Financial Consultants (IFC)-Philippines, he is the main resource trainer for its Cashflow & Working Capital Management Program.
Program Schedule
Day 1: May 9
| 10:30-10:45am | Welcome/Intro | |
| 10:45-11:15am | Top 10 Business Startup Trends in 2014 | Prof. Jay Bernardo |
| 11:15-12:00pm | Selecting the Right Office for Your Business | Avida Land |
| 12:00-1:15pm | Lunch | |
| 1:15-2:00pm | Crowdfunding Your Business | Patch Dulay |
| 2:00-2:45pm | Competing With the Big Players in Your Market | Paulo Tibig |
| 2:45-3:30pm | Using Technology to Improve Productivity | Lenovo |
| 3:30-4:00pm | Break | |
| 4:00-4:45pm | Pricing Psychology for Maximum Profits | Eric Robles |
| 4:45-5:30pm | Lean Startup Methodology | Christian Besler |
| 5:30-6:15pm | Guerrilla Marketing for SMEs | Emi Pascual |
| 6:15-7:00pm | Office Solutions for Your Business | Megaworld, Regus, vOffice |
Day 2: May 10
| 10:30-10:45am | Welcome/Intro | |
| 10:45-11:15am | Minimize Your Business Taxes Without Being a Tax Cheat | Mon Abrea |
| 11:15-12:00pm | Creating a Business Plan That Actually Works | Boom San Agustin |
| 12:00-1:15pm | Lunch | |
| 1:15-2:00pm | Setting Up Systems to Run Your Business | James Fantone |
| 2:00-2:45pm | Internet Marketing for Startups | Jojy Azurin |
| 2:45-3:30pm | Managing Your Cash Flow in Lean Months | Prof. Tommy Tiu |
| 3:30-4:00pm | Break | |
| 4:00-4:45pm | Talent Management for Startups and SMEs | Peter Cauton |
| 4:45-5:30pm | Technology Solutions for Your Business | Globe, DotPH |
| 5:30-6:15pm | Choosing the Right Office Space or Retail Location | Rosario Carbonell |
| 6:15-7:15pm | Creative Business Cup Elimination Round | YES Philippines |
Conference Fee
- Regular Rate: P7,997+VAT (contact us for special discounts)
Sponsorships with block seats are also available. Contact us for more info.

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