Saturday, January 25, 2014

E-Commerce Entrepreneurs' Summit

February 15, 2014
9:00 AM to 5:00 PM
SMX Convention Center, Mall of Asia, Pasay City

According to i-Metrics Asia Pacific Corporation, the Philippines’ E-Commerce Intensity Index is at 21% of our country’s gross domestic product. Its E-Commerce Maturity Scorecard also reports 20% of Filipino Internet users purchases are done electronically.

We are bringing the DigitalFilipino E-Commerce Entrepreneurs Summit 2014 (#ecomsummit) this February 15, 2014 at Function Hall 1, SMX Convention Center, Mall of Asia, Pasay City Philippines.

The 5th DigitalFilipino E-Commerce Summit (#ecomsummit), now referred to hereon as E-Commerce Entrepreneurs Summit, is an intensive 1-day educational event on e-commerce strategies. This event is also meant to celebrate the 10th year
of the DigitalFilipino Club.

This 1-day event will have e-commerce practitioners share insights and strategies on making e-commerce work and help grow your business.

On its 5th year, the event aims to empower entrepreneurs, decision makers, marketers, strategists, sales managers, supply chain managers, brand managers, and from change thinkers to change makers,

The event is a prime gathering of DigitalFilipino Club members, DigitalFilipino Web Awards winners, and industry practitioners.

For 2014, we are also integrating the E-Commerce Boot Camp community  – training ground of the 2011-2019 E-Commerce Start-up 100 project initiative.

Learning Event Description
In this event, learn how practitioners are maximizing e-commerce as a revenue channel, create new business models, improve supply chain systems, develop secure payment solutions, resolve logistics distribution needs, and understand the Filipino online behavior.

Learning Event Objectives
Market developments this 2014;
Payment methods and how it affects online and offline purchasing volume;
Philippines Start-up scene heads-up this 2014;
Case studies on e-commerce use in top 10,000 corporations and
Learn from the movers and shakers as they share their what they did in 2013 and their plans for 2014 at the DigitalFilipino Web Awards.
Learning Event Outline

I. State of E-Commerce in the Philippines
9 AM to 10 AM
Speakers / Panelists: Dr. Donald Lim (Chief Digital Officer of ABS-CBN Broadcasting Corporation),
                                Dr. Nick Fontanilla (President of i-Metrics)
                                Johnny Amora (Predictive Analyst of i-Metrics) (more to be added)

In our 5th year, Dr. Donald Lim will share his observation in the e-commerce scene. Dr. Nick Fontanilla and Professor Johnny Amora will discuss the Philippines E-Commerce Index and E-Commerce Maturity Scorecard (The Filipino Internet User and Online Shopper Psychographic) – including estimated growth this 2014.

II. Marketing Trends in Online Marketplaces, Brand Sites, Social Media Sales Pages for Products and Services
10:00 to 10:45 AM
Speakers / panelists: Ralph Manalo Wunsch, CEO of,
                                Jimmy Roa, CEO of Sysgen,
                                Fleire Castro, CEO of Third Team Media

With more start-ups and businesses embracing the Internet to do e-commerce and promotion, getting attention and sustaining is becoming more tougher than ever. In this session, our speakers and panelists will share the approaches they have taken, what worked, what didn’t, and tips for entrepreneurs to get higher return or conversion with their campaigns.

III. Using E-Commerce to Improve the Business to Business Supply Chain and Logistics
10:45 to 11:30 AM
Speakers / panelists: Dustin Andaya, CEO of (and more to be added)
The ultimate dream of a traditional turned online entrepreneur is to have a sustaining e-commerce business. From pure brick-and-mortar to pure online business, Island Rose‘s story is a must know. Learn from Dustin Andaya on how the business supply chain process change with this transition and get inspired.

IV. DigitalFilipino Web Awards 2013 Winners Recognition
11:30 AM to 1:30 PM
All winners will give a 5 slides presentation sharing what they did in 2013 and what to expect in 2014.

V. Design and Technology Trends for E-Commerce Sites (ONLINE and MOBILE)
1:30 PM to 2:00 PM
Speakers / panelists: Paulo del Puerto, Sr. AVP and Group Product Director at Bazinga (and more to be added)

With e-commerce and smartphone adoption growing popularity in the Philippines, we are seeing new applications and sites being built taking advantage of latest design and technology trends. In this panel session, we will learn new e-commerce applications being built. Gain insight on the design perspective and technologies embraced.

VI. Using E-Commerce to Market Expert and Specialist Services
2:30 to 3:15 PM
Speakers / Panelists: Ron Cirujano (Elance), Fitz Villafuerte, Ben Francia (and more to be added)

With a growing number of freelancers and Filipinos seeking for additional income opportunities, the marketing of expert and and specialist services is no longer limited to companies only.

Elance Philippines Country Manager Ron Cirujano will give a big picture view on how this is growing in the Philippines. What can we expect this 2014? How can Filipinos be further competitive in this space?

There are many freelancers out there today getting projects through contractors or marketplaces. However, very few are confident enough to strive in building their own identity online. Ben Francia will share his insight on how he use e-commerce to generate awareness and income online. Including practical advise for those who would like to take a similar path.

​VII. E-Commerce Developments in the Philippines Start-Up Scene
3:15 to 4:00 PM
Speakers / panelists: Wilson Chua, CEO of Futuregen International (and more to be added)

With a growing number of start-up program advocacies happening in the Philippines, our panel will talk about e-commerce start-ups in this space and what more can be done to help them grow.

VIII.. Online Payments Solutions Adapting to E-Commerce Merchants
4:00 PM to 4:30 PM
Speakers / panelists to be announced

IX. The Philippines E-Commerce Strategy: A Blue Print to Make the Country a Global E-Commerce Leader
4:30 PM to 5:00 PM
Speaker: Jack Madrid (CEO of Lovable Commerce and President of Digital Commerce Association of the Philippines)
Monchito Ibrahim (Commissioner, DOST ICT Office)
As e-commerce continues to bloom in the country, now more than ever, we need a framework or direction that relevant stakeholders can rely on to and help support investment decision in this area. To cap the event, we asked DCOM President Jack Madrid to share their organization’s vision to push and promote the growth of e-commerce in the Philippines.
Learning Investment for this 1-Day Learning Event

From our usual summit price of P7,000, we have taken steps to reduce this to P3,000 to allow more entrepreneurs to join. This will also give participants 1-year access to all free and paid e-learning offerings (including upcoming ones) on this site.

Schools interested in sending at least 10 students can avail of our special rate of P1,500 per student. This does not include 1-year Protege membership access rights.

Registration Form
Yes! I/We would like to attend
"E-Commerce Entrepreneurs Summit"
on February 15, 2014 from 9:00 AM to 5:00 PM
at SMX Convention Center, Mall of Asia, Pasay City


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