Saturday, January 4, 2014

Certified Blog and Social Media Entrepreneur Program


Sign-up for this program at http://digitalfilipino.com/bsm/ and a billing will be sent afterwards. (Duration indicated here is only for module 1 as Facebook doesn't allow event duration that is more than 4 months)

Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers and social media users to generate awareness, ignite conversation, form movements, and inspire people to action.

However, very few blog and social media marketing entrepreneurs today can help in blog, content creation, and social media management for the long term.

Come up with new and inspiring ideas to push organizations, brands and individuals to use blogs, social media, and tap its potential to reach business objectives and bottom line.

The Ateneo – DigitalFilipino Digital Entrepreneurship Program launched this Blog & Social Media Entrepreneur Course with the aim of creating a movement – to encourage the growth of online entrepreneurship and serve the growing needs of businesses locally and internationally. We combine online course access, hands-on activities, and consultations via webinar.


     This is perfect for out-of-towners and those with unusual schedules who can now learn at any time of day and from anywhere as long as there is Internet access.



What made this program different from other similar courses available in the market is that we go beyond the creation of a project plan. Every module requires a plan to be fully executed where the final grade largely depends on it. The one-on-one consultation plays an important role during this stage as well where Janette Toral also collaborates, if necessary, to help carry out a participant's project.

MODULE 1
Blog Launch, Copywriting, and Social Media Promotions

This four - week course teaches the student on how to

1. Identify goals, target audience needs, and potential.
2. Build a blog site and content plan.
3. Roll out the site and perform basic promotions including social media.
4. Reach out to fellow bloggers, social media users and build a community.
5. Monitor and improve performance.

For the hands-on project, the student is tasked to produce a blog, follow an agreed-upon content plan and promote. The overall performance of the student’s blog during the allotted timeframe shall serve as basis for grading. (For blog beginners, refer to the Blogging from Home guide to get you started.)

All students will have access to an e-learning system where lecture videos, assignments, projects are posted.

MODULE 2
Professional Blogging, Social Media Marketing and Advertising

This five - week course teaches the student on how to

1. Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.
2. Understand the available blog and social media advertising platforms, costing, and analyze a blog’s effectiveness.
3. Profile blogs, bloggers, social media users based on their reach and influence.

For the hands-on project, the student is tasked to design and run a blog & social media marketing and advertising program. The overall performance of the said campaign during the time frame allotted shall serve as basis for grading.

All students will have access to an e-learning system where lecture videos, assignments, projects are posted.

MODULE 3
Make money from Blogging and Social Media as a Service Provider

This five - week course teaches the student on how to

1. Generate income through blogging.
2. Make money from Blogging and Social Media as a service provider.
3. Offer blog creation, blog marketing, blog advertising placement, content development and, social media promotion as a service to businesses.
4. Build a blog content writers network.
5. Build a blog advertising network

For the hands-on project, the student is tasked to come up with a blog marketing service and roll it out for a client. The effectiveness of the service during the time frame allotted shall serve as basis for grading.

All students will have access to an e-learning system where lecture videos, assignments, projects are posted.

Pay P10,000 per module or
Pay for the full program - P25,000 and save P5,000

For inquiries about this event, please contact Janette Toral (send a private message). Sponsorship opportunities are available too.

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